Competitor Analysis of Dahlie
Competitor Analysis
Main Competitors
Although Darlie has gained a large market share in the toothpaste market in Malaysia, it still faced the competition from other toothpaste companies in this industry. The two of the main competitors of Darlie in the market are Sensodyne and Colgate.
As the world largest producer and manufacturer of toothpaste, Colgate becomes the greatest competitor of Darlie. Colgate has survived in this industry for such a long time and has established its influence among the customers. It has successfully making the customers to have brand loyalty toward Colgate. Besides that, Colgate has different types of toothpaste, which can satisfy different needs of the customers. This has fulfilled the needs and wants of the customers and directly competes with Darlie as the product range of Colgate and Darlie are quite similar.
Nowadays, a lot of people are facing different types of teeth problems, such as sensitive teeth, gum disease and tooth decay. Therefore, they tend to buy the toothpaste which can help them to solve their teeth problems. Sensodyne is focusing on solving sensitive teeth problem and is recommended by dentist to be used. It has shaped the brand image of Sensodyne to become professional and high class toothpaste. Therefore, although Darlie also has their own sensitive teeth toothpaste, people still prefer Sensodyne as the look for the brand image.
Therefore, Colgate and Sensodyne become two of the main competitors for Darlie in Malaysia toothpaste market.
Comparison of Colgate and Its Competitors
Darlie
Colgate
Sensodyne
Market share in Malaysia
In 2011, Darlie’s market share is 31%.
In 2011, Colgate’s market share is 60%.
In 2011, Sensodyne’s market share is 5%.
Target customer
Their target customers are those urban people who are above 18 years old, and pay attention to their oral health.
The target customer is mothers with kids who make toothpaste buying decisions for the family and people who care for
Main Competitors
Although Darlie has gained a large market share in the toothpaste market in Malaysia, it still faced the competition from other toothpaste companies in this industry. The two of the main competitors of Darlie in the market are Sensodyne and Colgate.
As the world largest producer and manufacturer of toothpaste, Colgate becomes the greatest competitor of Darlie. Colgate has survived in this industry for such a long time and has established its influence among the customers. It has successfully making the customers to have brand loyalty toward Colgate. Besides that, Colgate has different types of toothpaste, which can satisfy different needs of the customers. This has fulfilled the needs and wants of the customers and directly competes with Darlie as the product range of Colgate and Darlie are quite similar.
Nowadays, a lot of people are facing different types of teeth problems, such as sensitive teeth, gum disease and tooth decay. Therefore, they tend to buy the toothpaste which can help them to solve their teeth problems. Sensodyne is focusing on solving sensitive teeth problem and is recommended by dentist to be used. It has shaped the brand image of Sensodyne to become professional and high class toothpaste. Therefore, although Darlie also has their own sensitive teeth toothpaste, people still prefer Sensodyne as the look for the brand image.
Therefore, Colgate and Sensodyne become two of the main competitors for Darlie in Malaysia toothpaste market.
Comparison of Colgate and Its Competitors
Darlie
Colgate
Sensodyne
Market share in Malaysia
In 2011, Darlie’s market share is 31%.
In 2011, Colgate’s market share is 60%.
In 2011, Sensodyne’s market share is 5%.
Target customer
Their target customers are those urban people who are above 18 years old, and pay attention to their oral health.
The target customer is mothers with kids who make toothpaste buying decisions for the family and people who care for