Detroit auto sales plummeted an average of 36% between Ford and Dodge in the month of July 2010 alone. The foreign competition rapidly made up the difference with automakers such as Toyota improving sales with an 11.7% increase in sales. This significant increase moves them into the number two position, surpassing Ford Motor Company for the first time ever (Businessweek). Foreign engineered vehicles are becoming superior to those with a domestic origin. Initially, these cars have an increase in cost compared to domestic vehicles, but are more cost effective in the long run. Generally, foreign engineered vehicles contain better features than the domestic competition. In addition, imported vehicles are economically friendly to both the Canadian and American auto sectors; foreign makes and models attract buyers from foreign cultures in North America by boosting the economy. Furthermore, foreign vehicles are known to retain their value and reliability better than domestic vehicles. Inevitably, imported cars continue to dominate the North American auto sales economy, and it has become undeniable that foreign engineering is the best “bang for your buck”.
The years of “All American-Muscle” and gas-guzzling trucks are now just unconventional things from the past. In these modern times, the general public is less concerned about features pertaining to how much more horsepower people can gain with their new Kenne Bell “Mammoth” supercharger or how much mud they can crawl through with their 35 inch “Nitto Mud Grapplers.” Instead, they are more concerned with fuel economy, comfort, and style, with some buyers even looking to purchase the fuel efficient hybrid models. As gas prices continue to increase, the world has started to change its methods of production with a higher focus on fuel economy. These changes are mainly economically based, but also have to do with the recent focus on carbon emissions. In turn, people are more aware and