DuPont Analysis
Case 3: DuPont Analysis: Playing the Numbers Game!
“Numbers! I need to see numbers!” exclaimed Andrew in response to comments made by the assistant vice-president of Finance, Jack Brown. Andrew Sullivan, the President and Chief Executive Officer of Plastichem Inc., had been instrumental in significantly increasing the company's size during his first five years in office. He spearheaded some successful marketing campaigns and revamped the production facilities by adopting the latest technology in injection molding. He also implemented various cost-cutting measures and introduced performance plans to boost efficiency. Foremen and supervisors were offered stock option incentives, and bonuses were tied to earnings per share (EPS) growth.
Plastichem Inc., a medium-sized plastic molding company, was founded in 1990 and was located in Midland, Michigan. The company supplied molded plastic products to various processing industries as well as end-users. It enjoyed a fairly diversified base of customers ranging from automobile and home products manufacturers to the federal government. After an initial period of sluggish growth, the firm's revenues and profits had almost quadrupled. Most of the increase had been achieved under the leadership of Andrew Sullivan. The plastics business offered potential for high profit margins and as a result it attracted many competitors. Despite the fierce competition, Plastichem's stock, which traded in the over-the-counter market, had tripled in value over the past five years making the shareholders very happy.
Recently, however, the stock price had dipped sharply, raising concerns among security analysts. Jack Brown, the assistant VP of Finance, brought this matter to Andrew's attention informing him that the analysts had given their closest rival, DCM Molding, a “Strong Buy” rating while downgrading Plastichem's rating to a “Hold.” This recent development had outraged shareholders and the Personal Relations department had been
“Numbers! I need to see numbers!” exclaimed Andrew in response to comments made by the assistant vice-president of Finance, Jack Brown. Andrew Sullivan, the President and Chief Executive Officer of Plastichem Inc., had been instrumental in significantly increasing the company's size during his first five years in office. He spearheaded some successful marketing campaigns and revamped the production facilities by adopting the latest technology in injection molding. He also implemented various cost-cutting measures and introduced performance plans to boost efficiency. Foremen and supervisors were offered stock option incentives, and bonuses were tied to earnings per share (EPS) growth.
Plastichem Inc., a medium-sized plastic molding company, was founded in 1990 and was located in Midland, Michigan. The company supplied molded plastic products to various processing industries as well as end-users. It enjoyed a fairly diversified base of customers ranging from automobile and home products manufacturers to the federal government. After an initial period of sluggish growth, the firm's revenues and profits had almost quadrupled. Most of the increase had been achieved under the leadership of Andrew Sullivan. The plastics business offered potential for high profit margins and as a result it attracted many competitors. Despite the fierce competition, Plastichem's stock, which traded in the over-the-counter market, had tripled in value over the past five years making the shareholders very happy.
Recently, however, the stock price had dipped sharply, raising concerns among security analysts. Jack Brown, the assistant VP of Finance, brought this matter to Andrew's attention informing him that the analysts had given their closest rival, DCM Molding, a “Strong Buy” rating while downgrading Plastichem's rating to a “Hold.” This recent development had outraged shareholders and the Personal Relations department had been