E-Commerce Model for Online Flower Store
E-business/ e-commerce mid-term individual project
Business model of online flower store which works both with b2c and b2b clients.
Lecturer Carlota Carucci
Executed by Ksenia Zhmotova
Online flower shop Fioridellatoscana.it sells and ships flowers in Toscana region.
Brief history:
The flower store which is called “Fiori della Toscana”and situated at the country side of Florence was established in 2000 year.
It provides b2b service: sales flowers to flower shops in Florence and other cities in Toscana region. The company had a solid clients list but in terms of global financial crisis started to lose its clients. Company’s revenues significantly decreased since 2007 till now by 30%
To make the business survive a decision of diversification part of the business had been made.
New business unit was created which had to be responsible for providing both b2c and b2b flower delivery service by web site Fioridellatoscana.it
Hereinafter this project will be considered as a separate e-business model which I would like to present.
Core competencies: producing high quality flowers, the harvest and distribution of flowers
Customer needs: getting high quality flowers, the wide range of flowers, getting them in time at their place, possibility to buy any required amount of flowers
Mission statement:
To become number one online flower store in Toscana by selling the highest quality, freshest flowers, from plantation to customer in under 24 hours with 99% customer satisfaction.
Vision statement:
We help all residents of the Toscana region to bring more beauty and happiness into their lives by providing any kind and shape of freshest, beautiful flowers.
Business goal:
1. increase revenues by 40% by 2014 year
Project objectives: to achieve size of b2b clients base of at least 100 companies; to achieve number of orders of at least 50 per moths in a low season and 150 per month in a high season.
Revenue model: merchant model which is
Business model of online flower store which works both with b2c and b2b clients.
Lecturer Carlota Carucci
Executed by Ksenia Zhmotova
Online flower shop Fioridellatoscana.it sells and ships flowers in Toscana region.
Brief history:
The flower store which is called “Fiori della Toscana”and situated at the country side of Florence was established in 2000 year.
It provides b2b service: sales flowers to flower shops in Florence and other cities in Toscana region. The company had a solid clients list but in terms of global financial crisis started to lose its clients. Company’s revenues significantly decreased since 2007 till now by 30%
To make the business survive a decision of diversification part of the business had been made.
New business unit was created which had to be responsible for providing both b2c and b2b flower delivery service by web site Fioridellatoscana.it
Hereinafter this project will be considered as a separate e-business model which I would like to present.
Core competencies: producing high quality flowers, the harvest and distribution of flowers
Customer needs: getting high quality flowers, the wide range of flowers, getting them in time at their place, possibility to buy any required amount of flowers
Mission statement:
To become number one online flower store in Toscana by selling the highest quality, freshest flowers, from plantation to customer in under 24 hours with 99% customer satisfaction.
Vision statement:
We help all residents of the Toscana region to bring more beauty and happiness into their lives by providing any kind and shape of freshest, beautiful flowers.
Business goal:
1. increase revenues by 40% by 2014 year
Project objectives: to achieve size of b2b clients base of at least 100 companies; to achieve number of orders of at least 50 per moths in a low season and 150 per month in a high season.
Revenue model: merchant model which is