E-Learning
The challenges associated with introducing e-learning within organisations
1. Introduction: what is e-learning?
1E-learning is “the use of Internet and digital technologies to create experiences that educate fellow human beings” (Horton, 2001).Electronic learning is a term which is normally referred to computerised based learning. E-learning involves web-based teaching materials and often mobile learning via pocket PCs and MP3/4 recordings which many Universities use e.g. Hertfordshire (records lessons and uploads on their study net for students to download) and in general e-learning includes:
❖ Multimedia CD-ROMs ❖ Web sites with electronic discussion boards (forums) ❖ Combined software ❖ E-mail, blogs ❖ Computer aided assessment ❖ Educational animation simulations games ❖ Learning management software
E-learning is changing the way companies (Cisco systems, BAE Systems) gain competitive advantage through efficient use of funds and time with employees. SBUs enterprises have to face the problem that e-learning technologies, methods and strategies have mostly been developed for the needs of large enterprises and cannot be exactly transferred to their needs. There are many companies who provide e-learning courses some of them are: 3P Learning, Omniplex, Learnframe, Bright Wave and 2Epic group plc which is the UK’s largest e-learning provider. E-learning companies (e.g. Saba, DigitalThink, SmartForce) continue to sell on very strong revenue multiples. These high multiples, up to 25 times the current yearly revenue, are still holding firm, despite the downfall of dot.com companies in general (Alexander 2000).
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Here is an abstract from the report of the ATA (Association of Teachers and Lecturers) this quotes from DfES and is
References: Journals Alexander, S (2000), "Higher education markets and providers", in Fry, K (Eds), The Business of E-Learning, Bringing your Organization in the Knowledge E-conomy, University of Technology, Sydney, Emerald Group Publishing Limited Wenger, E (2000), "Communities of practice and social learning systems", Organization, Sage, Vol Books Block, H, Dobell, B (1999), The e-Bang Theory, Bank of America, Horton, W. (2001), "Leading e-learning", American Society for Training and Development, Lassey P (1998), Developing a learning organisation, Kogan Page Publishing Harrison, R. (1998), Employee Development, CIPD Publishing Raelin, J These theorists: Kefalas & Kargidis (1999), Nunes & Fowell (1996), Eisenstadt & Vincent (1998) Benjamin (1994), as citied by Salmon (2000:11), Reeves & Hedberg (2003) Economist Global Executive (2003) McPherson & Nunes, 2004 1 Horton, 2001 2 www.wiredsussex.com 3 John Fallon (2005) 4 Alexander, 2000