E-Marketing Plan: Home Depot
| Final e-Marketing Plan | Home Depot | | Asheenita S. King | 3/2/2013 |
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Table of Contents
I. Executive Summary (Assignment 8.2)
For most people, their home is the biggest financial and emotional investment they make. Before computer technology was as advanced as it is today people had to rely on the Yellow pages or the suggestion/advice of strangers, neighbors, friends, and/or family members if they wanted the perfect tool to the job themselves or to find the right contractor to do the job for them. With Home Depot home improvement retailer stores and its website has eliminated the guessing for us. HomeDepot.com gets more than 8 million visitors per week and operates more than 2,200 store locations. About 45% of its store visitors pay a visit to their website first in order to get a clear and concise experience of knowing what they are looking for and what they have to offer before going to the store. HomeDepot.com aides the consumer with localizes the closet store by the usage of the customers zip code; in addition to, giving them the most accurate price and inventory for that area. This is important because each area has its own pricing for its region it’s what they call regional pricing; where you may pay a certain price for a hammer in this state you’ll pay different elsewhere.
The site also have a supply of videos, how-to-guides and consumer forums that provide answers to customers need to make informed purchases about the home projects that they want to tackle. They analyze their customers’ comments through e-mail, service center calls, and customer satisfaction surveys. They give the company the input to renovate itself to accommodate its customers’ needs of what they are looking for and plus aide in improving their sales outside the match your price offer with the competitor’s price.
II. Environmental Analysis (Assignment 2.1)
Matrices for Completing Section II of the e-Marketing Plan Macro-Environment
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Table of Contents
I. Executive Summary (Assignment 8.2)
For most people, their home is the biggest financial and emotional investment they make. Before computer technology was as advanced as it is today people had to rely on the Yellow pages or the suggestion/advice of strangers, neighbors, friends, and/or family members if they wanted the perfect tool to the job themselves or to find the right contractor to do the job for them. With Home Depot home improvement retailer stores and its website has eliminated the guessing for us. HomeDepot.com gets more than 8 million visitors per week and operates more than 2,200 store locations. About 45% of its store visitors pay a visit to their website first in order to get a clear and concise experience of knowing what they are looking for and what they have to offer before going to the store. HomeDepot.com aides the consumer with localizes the closet store by the usage of the customers zip code; in addition to, giving them the most accurate price and inventory for that area. This is important because each area has its own pricing for its region it’s what they call regional pricing; where you may pay a certain price for a hammer in this state you’ll pay different elsewhere.
The site also have a supply of videos, how-to-guides and consumer forums that provide answers to customers need to make informed purchases about the home projects that they want to tackle. They analyze their customers’ comments through e-mail, service center calls, and customer satisfaction surveys. They give the company the input to renovate itself to accommodate its customers’ needs of what they are looking for and plus aide in improving their sales outside the match your price offer with the competitor’s price.
II. Environmental Analysis (Assignment 2.1)
Matrices for Completing Section II of the e-Marketing Plan Macro-Environment