Research investigation Proposal
How women are represented negatively in the music industry?
For my proposal investigation, I will be observing two music videos and comparing them with each other, exploring the positive and negative ways in which women are represented in these two existing music videos. From this investigation, I will be expecting to fjnd out the reason why and how women are represented in the music industry. I will do this by researching different types of music and different videos in which I will analyse to come to a realisation of just how they are being portrayed. The initial secondary research sources which I have observed and detected are, websites that show articles about how women are presented in music videos, A TV documentary ‘Desire, Sex & Power In Music Videos’. This helped me to understand more of what I was researching, as it made me realize the impacts of women being portrayed negatively in the music industry could have on the audiences.
The music videos, which I will be analysing, are Ne Yo – Miss Independent in contrast to Diced Pineapples – Rick Ross. These two genres fit in to ‘R&B’ genre, however the way women are portrayed in these two videos, are diverse to each other. Both individual videos associate with females back up dancers, which dance and act in the duration of the videos. I think that this is effective way to hook in the audience, as the media currently portray women in a way which the viewer’s seem to be essentially addicted into. It is argued that most of the music industry is dominated by men, which is the reason why most of the music videos today portrays women in a sexual way which means that there’s nothing else to women than the physical appearance. As the viewer’s become so familiarized with sexual activity and the objectification of women, these things become norms.
Looking at Diced Pineapples – Rick Ross music video, the video is constructed around a notion of