human bhavior
Name: Daryll A. Belen
Sec:
Midterm Exam
Human Behavior Organization
Task 1:
1.0 Company information
Arce Dairy Ice Cream
i) Background of the company
The manufacture of ice cream from fresh carabao’s milk and fruits was originally conceptualized by Don Ramon Arce, Sr. and Doña Carmen Arce in 1930.
Its first plant, established in 1935, was situated in Novaliches, Quezon City. In 1938, demand for the ice cream was so high that the plant had to be moved to Lepanto St. in Manila, making it more accessible to the consumers. The existing plant at Selecta Drive in Balintawak, Quezon City under the stewardship of Mauro C. Arce, Sr. was established in 1952.
In January 1990, the third generation of Arces outvoted the family of Mauro C. Arce, Sr., and the brand name Selecta Dairy Product was sold to RFM Corp.. However, the ice cream business and the dairy plant were retained by the family of Mauro C. Arce, Sr. lock, stock, and barrel.
The Arce type of ice cream, the “all-natural” ice cream, has captured the hearts of Manilanians through the decades of its uniqueness and its old fashioned manufacturing process. Tenacious requests from prominent clients, captive loyal followers and food connoisseurs, demand for its return.
In January of 1995, the dairy plant resumed operations, and the family of Mauro C. Arce, Sr. renamed the product “ArceDairy Ice Cream”. This name was so chosen because no other company can just call their product “dairy ice cream” unless the butter fat content comes from milk. Only carabao’s milk can pass the butter fat content requirement for ice cream naturally, without any add ons. On top of this, the machines used in the plant at Selecta Drive allow the use of solid chunks of fresh fruits for flavoring the old fashioned way, unlike the mass production machines which use puree.
While the way of making this gourmet type of ice cream remains almost unchanged for 7 decades, the corporate name has had several changes to wit; Arce and Sons Co.
Sec:
Midterm Exam
Human Behavior Organization
Task 1:
1.0 Company information
Arce Dairy Ice Cream
i) Background of the company
The manufacture of ice cream from fresh carabao’s milk and fruits was originally conceptualized by Don Ramon Arce, Sr. and Doña Carmen Arce in 1930.
Its first plant, established in 1935, was situated in Novaliches, Quezon City. In 1938, demand for the ice cream was so high that the plant had to be moved to Lepanto St. in Manila, making it more accessible to the consumers. The existing plant at Selecta Drive in Balintawak, Quezon City under the stewardship of Mauro C. Arce, Sr. was established in 1952.
In January 1990, the third generation of Arces outvoted the family of Mauro C. Arce, Sr., and the brand name Selecta Dairy Product was sold to RFM Corp.. However, the ice cream business and the dairy plant were retained by the family of Mauro C. Arce, Sr. lock, stock, and barrel.
The Arce type of ice cream, the “all-natural” ice cream, has captured the hearts of Manilanians through the decades of its uniqueness and its old fashioned manufacturing process. Tenacious requests from prominent clients, captive loyal followers and food connoisseurs, demand for its return.
In January of 1995, the dairy plant resumed operations, and the family of Mauro C. Arce, Sr. renamed the product “ArceDairy Ice Cream”. This name was so chosen because no other company can just call their product “dairy ice cream” unless the butter fat content comes from milk. Only carabao’s milk can pass the butter fat content requirement for ice cream naturally, without any add ons. On top of this, the machines used in the plant at Selecta Drive allow the use of solid chunks of fresh fruits for flavoring the old fashioned way, unlike the mass production machines which use puree.
While the way of making this gourmet type of ice cream remains almost unchanged for 7 decades, the corporate name has had several changes to wit; Arce and Sons Co.