Multiple Choice
1. Interactivity applications include all of the following properties except:
a) connecting
b) communicating
c) commerce at one time
d) collaborating
ans: c
2. An agile enterprise is____.
a) an enterprise that moves quickly
b) an enterprise that has the ability to adapt rapidly
c) a new enterprise
d) there is no such thing as an agile enterprise
ans: b
3. Mobile devices are replacing computers in mobile marketing opportunities as a way to _____.
a) access digital content
b) just make phone calls
c) only connect to public networks
d) Mobile devices are not used in mobile marketing
ans: a
4. A business model is a method of doing business by which a company can generate ______________ to sustain itself.
a) customers
b) a great company image
c) sales revenue and profit
d) a web presence
ans: c
5. The basic functions of an IS (information system) are _____.
a) input, processing, output, feedback
b) input, processing, output, people
c) input, software, hardware, applications
d) operation system, application programs, people
ans: a
6.______ technology has torn down the walls between our business lives and our personal lives.
a) Digital
b) Critical
c) Information
d) Mobil
ans: d
7. The two requirements to manage performance are _____.
a) the ability to measure and measuring the right thing
b) knowing how to use metrics and reporting whenever is convenient
c) using whatever measures are available and reporting every 5 minutes
d) a great consulting firm and knowing what the other companies measure
ans: a
8. SWOT is an acronym for _____.
a) Silence, Winner, Opportunities, Thrills
b) Saturation, Weakness, Over kill, Think tank
c) Strengths, Weaknesses, Opportunities, Threats
d) Safe, Wealthy, Opportunities, Thanks
ans: c
9. Which of the following is NOT part of Porter’s competitive