L'Oreal
2010 International Symposium on Computer, Communication, Control and Automation
Classic Brand Across Time and Space ——the case analysis of world-famous brands L’Oreal Paris
Cai Conglie 1, Zong Xujuan 1
1. WUHAN UNIVERSITY OF SCIENCE AND ENGINEERING 470073
Abstract we’ll to find out the real reason of its success through the analysis of world-famous brands L’Oreal Paris. Through the unique strategy, sword pointing extraordinary position, with the particular approach, use science and technology to build high-end products, of L’Oreal Paris to study its product and its design positioning .Meanwhile the principle of “people-oriented” is always insisted on during the product development. With the humanization idea and pursuit of natural beauty, it’s research and development of green products for desire of consumers. Furthermore, as a result of surprise attack L’Oreal Paris is good at grasping the “business management” in the varied market. Not only gained a huge commercial interests but also achieve success in China which is the world’s largest potential market depend on its unusual advertising strategy. These are the fundamental reasons why L’Oreal could become a classic brand across space and time.
up and downs in today’s society with the rapid development. Moreover, people will not surprised if a company established then close-down soon, which was not a rare event even very common in today's society. Compared with that, L’Oreal Paris beyond hundred years and space, which attracted people’s attention, in addition the most significant is that many people have an interest in the way how L’Oreal could get success and want to study its advantages in strategy. It is play an important role in both theory and practice to study the brand L’Oreal Paris rang from brand designing, brand building, brand development to brand individual, brand goal and brand management.
2
Sword Point Extraordinary Position—high-end products
It’s so-called sword pointing
Classic Brand Across Time and Space ——the case analysis of world-famous brands L’Oreal Paris
Cai Conglie 1, Zong Xujuan 1
1. WUHAN UNIVERSITY OF SCIENCE AND ENGINEERING 470073
Abstract we’ll to find out the real reason of its success through the analysis of world-famous brands L’Oreal Paris. Through the unique strategy, sword pointing extraordinary position, with the particular approach, use science and technology to build high-end products, of L’Oreal Paris to study its product and its design positioning .Meanwhile the principle of “people-oriented” is always insisted on during the product development. With the humanization idea and pursuit of natural beauty, it’s research and development of green products for desire of consumers. Furthermore, as a result of surprise attack L’Oreal Paris is good at grasping the “business management” in the varied market. Not only gained a huge commercial interests but also achieve success in China which is the world’s largest potential market depend on its unusual advertising strategy. These are the fundamental reasons why L’Oreal could become a classic brand across space and time.
up and downs in today’s society with the rapid development. Moreover, people will not surprised if a company established then close-down soon, which was not a rare event even very common in today's society. Compared with that, L’Oreal Paris beyond hundred years and space, which attracted people’s attention, in addition the most significant is that many people have an interest in the way how L’Oreal could get success and want to study its advantages in strategy. It is play an important role in both theory and practice to study the brand L’Oreal Paris rang from brand designing, brand building, brand development to brand individual, brand goal and brand management.
2
Sword Point Extraordinary Position—high-end products
It’s so-called sword pointing