Preview

l'oreal

Good Essays
Open Document
Open Document
1186 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
l'oreal
L’Oréal Brandstorm 2014
Overview
Since 1851, Kiehl’s has been dedicated to serving customers the finest skin and hair care made with the most advanced technologies and uniquely efficacious, natural ingredients. Established in
New York City, Kiehl’s founding family created their East Village apothecary to fulfill the individual needs of the vibrant, diverse customers who came through its doors every day. Kiehl’s evolved from its early pharmacy roots to rely on even more advanced science and the finest natural ingredients - and today, its chemists formulate the finest skin and hair care products that address the contemporary concerns of Kiehl’s customers and fans around the world.
The Values of the Brand – the Kiehl’s Commitment

Purveyors of the Finest Skincare
Kiehl’s was founded as an old-world apothecary in 1851. Through the 1960s, Kiehl’s was one of the top producers and distributers of medicinal salves, herbal remedies and early pharmaceuticals, including one of the first penicillins as well as an aloe vera-based cream to treat burns that was widely commissioned by the U.S. government. Since that time, Kiehl’s Since
1851 began developing contemporary skincare products, all of which were formulated and tested using proven pharmaceutical methodology. Today, the company holds true to its heritage – integrating extensive research, development and safety testing for all its products and formulating with a balance of natural ingredients sourced from around the globe and the latest technologies. Fundamental to our formulations is the necessity to respect and protect the skin barrier, the first step to ensuring healthy skin. Kiehl’s also minimizes the use of masking fragrances and colorants in our formulas. Furthermore, rather than focusing on expensive

packaging or advertising, Kiehl’s efforts are put forth towards what matters most, the quality of the formula.
Kiehl’s Men’s Products
Cultivated from their pharmaceutical roots, Kiehl’s

You May Also Find These Documents Helpful

  • Good Essays

    "Real Power Essence raising the innate strength of the skin. Advanced Snail 96 Mucin Power Essence is created from nutritious, low-stimulation filtered snail mucin and other great ingredients, in order to improve damaged skin. The filtered snail mucin contained in Advanced Snail 96 Mucin Power Essence penetrates under the skin into the invisible, working against damaged skin. This 96%-concentrate ingredient keeps you skin moist all day and finds your lost skin vitality." - CosRX…

    • 885 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Hydrated Flica Case Study

    • 528 Words
    • 3 Pages

    | A silicone that protects the skin and aids in wound-healing. Also a very good, non-greasy moisturizer.…

    • 528 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    The mission statement for Kudler is to "provide our customers the finest in selected foodstuffs, wines, and related needs in an unparalleled consumer environment. Our selections, coupled with our experienced, helpful, and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing" (Our Mission, n.d., para. 2). Kudler provides these services by shopping the world for its products. Kudler's staff purchases only handpicked products, thus assuring Kudler is the premier supplier of gourmet delights (Our Mission, n.d.).…

    • 1108 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Kudler Eco 365

    • 970 Words
    • 4 Pages

    Currently, KFF has minimal competition and owns a substantial portion of its market share. From the 2010 and 2011 customer marketing surveys, strengths and weaknesses of KFF strongly identify with the consumers view. The 2010 market survey shows KFF’s strengths to be convenient store hours, appealing atmosphere/décor, attractive displays, merchandise satisfaction, and the overall satisfaction of the store. Each category listed as strengths from the 2010 survey shows that less than 20% of the customers shopping at KFF express dissatisfaction in these areas. This analysis leads to the weaknesses shown in 2010. The weaknesses would be any category that has a customer dissatisfaction rate above 20%. Listed from weakest to weak; good value, good selection, courteous, and knowledgeable staff categories show red flags. These four categories alone define Kathy Kudler’s mission for creating an upscale gourmet shopping experience. The areas KFF most wants to prevail are the areas given the most dissatisfaction by customers. Looking into the 2011 market survey, it shows that dissatisfaction is rising in other categories. KFF strengths in 2011 according to its consumers are, store hours and the atmosphere/décor. Of the nine categories, customers show satisfaction with only two of the nine survey categories. This is a significant decline from the five satisfied categories…

    • 970 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Some ways they make themselves a great part of the exclusive market of fine foods. Some of Kudler’s ways Kudler makes this possible is by the expertise that is given with the gourmet setting at all the locations from the wine to the cheeses and other fine foods. Kudler went over and beyond to make sure the expertise was carried out by the use of the surveys they had customers and visitors to complete in 2010 and 2011. According to these surveys, Kudler showed strengths and weakness that they hold above the competitors are the outstanding customer relations and the enormous selection of the world’s best fine foods. The gourmet food was satisfactory for the money that was spent and appreciated by the majority of their customers. The high quality food for the right price and how the right price is deterred is another fine example of the marketing research. Some weaknesses of Kudler is indicated in the same customer surveys that where received these included the marketing Kudler uses for customer service and the display of the merchandise. In this instance Kudler can easily change the way it displays the merchandise and make the displays more attractive to make the equally appeal the intended customers.This Is a great example of when Kudler needs to do marketing research to help find answers and resources to fix the problems. Excellent customer service is Kudler’s primary focus this was noticed by…

    • 1058 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Marketing is the vitally important to Kudler’s Fine Foods and it encompasses the entire business idea. This takes the customers point of view in to account when creating the marketing mix. Product, price, distribution channels, and marketing types need to be considered because this is what affects the customer’s response to the Kudler’s Fine Foods. It is imperative for Kudler’s Fine Foods to know the…

    • 1321 Words
    • 6 Pages
    Better Essays
  • Better Essays

    “If you fail to plan, you plan to fail (unknown).” This quote holds true when planning for the success of increasing Kudler’s market. It’s important to market products so you can make a profit and grow your customer base. Why create something new and not tell anyone about it? Kudler Fine Foods stands to lose a lot if their product is not successful. With a brand name that is known internationally, the Kudler Fine Foods does not want to be looked upon as being failures.…

    • 1196 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Kudler Fine Foods

    • 1066 Words
    • 5 Pages

    Kudler Fine Foods was established in 1998 by Kathy Kudler. Kathy is very passionate when it comes to gourmet food but was frustrated of the lack of quality products found in the neighborhood store. Kathy decided to open a store specializing in gourmet product and services. Kathy believes that providing variety of quality products and services at reasonable price will be the formula for success. Kudler Fine Foods’ vision is to be the premiere gourmet grocery store for the finest meats, produce, cheeses, and wine. Kudler’s mission is to provide customers with the finest selection at reasonable prices. Kudler aims to give customers the best quality products. Since…

    • 1066 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Integrated Marketing Memo

    • 1301 Words
    • 6 Pages

    This plan aims to ensure that Kudler Fine Foods’ (KFF) marketing plan is consistent with the demographic data and psychographic data that have been researched by the company in the past. This memo will go into detail about how to create a marketing plan that is consistent through the various media used in their marketing strategy and why it is important in terms of demographic and psychographic data collected. This plan’s goal will be to ensure effective branding across all platforms of advertising media and to provide successful branding within the targeted consumer market.…

    • 1301 Words
    • 6 Pages
    Better Essays
  • Good Essays

    The Keebler Company

    • 894 Words
    • 4 Pages

    The founhder of the company, Godfrey Keebler, started with jus a small bakery in Philadelphia, PA in 1853. During the next two generations, local bakeries popped up around the country, including Strietmann, Hekman, Supreme and Bowman. With the introduction of cars and trucks (carrying the Keebler logo), bakery goods could be distributed beyond the neighborhood and regional distribution began.…

    • 894 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Proctor & Gamble

    • 303 Words
    • 2 Pages

    Social responsibility encompasses everything from charity to volunteering to creating an ethical culture. In particular, most corporations have benefactors who receive funds and attention from the company. For example, Proctor & Gamble has contributed to Cincinnati Children 's Hospital. Many corporations also organize charity races or fundraising drives for company-supported nonprofits. These efforts tie into a desire to give back.…

    • 303 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Dbq Beauty Products

    • 307 Words
    • 2 Pages

    confident with your skin and beauty. You would just want to use the most useful products that…

    • 307 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    L'Oreal Plénitude

    • 938 Words
    • 4 Pages

    The key issues/ challenges the L'Oreal brand and its Plénitude line of products face in the U.S. market can be summarized in three main categories; the consumer’s brand and product perception, the consumer’s point of sale (“POS”) experience, and the current positioning of the Plénitude line.…

    • 938 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Proctor And Gamble

    • 739 Words
    • 3 Pages

    1. Why are some organizations more successful than others? Give a concrete example to demonstrate your point.…

    • 739 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Soap and Oil Small Tea

    • 308 Words
    • 2 Pages

    Composed of a mixture of natural compound and product and everyone of them has different function while this mixture have bleaching and whitening effect also have ability to remove dead skin and remove acne.…

    • 308 Words
    • 2 Pages
    Satisfactory Essays