MAD ABOUT PLAID
Case Study
Lilian Zheng DATE \@ "yy-M-d" 14-9-15
Case Study
For
Mad About Plaid
CFO Doris Milne assured the directors that Project Fulcrum had moved decisively into its implementation phase after a year of analysis and planning.
Doris indicated, the move to shut down Yorkshire is a relatively small step in what has been a long-term trend toward offshore production.But things got complex that it will have consequences for workers and communities,and not all of them will be welcomed.On the other hand, Castlebridge is no longer be British.
Castlebridge,like many luxury fashion brand today is that business executives and bankers who know nothing about it or its merchandising often own, run, or sit on the boards.In order to get high profits,luxury brands start to aim at the middle market-a new broad socioeconomic demographic.They ramped up the design and production, which were easy-entrance products with which to hook customers. They rolled out hundreds of stores around the world in middle-market tourist destinations.By targeting the middle market, luxury brands have made themselves vulnerable.So brands need to look for other ways to make profits,and the most logical way is to cut production costs which means shifting offshore. The steps they are taking to rationalize the supply chain and shift more manufacturing to lower-cost regions, particularly China, will support margins in this range. But it may couse workers lose job, and the British economy was losing as many as 30 million working days annually to labor disputes. Castlebridge might lost its “Britishness” when it decided to go global and hired a savvy American CEO and foreign designer .Today, Castlebridge’s owners are from everywhere, and Britishness isn’t their priority; profits are. In a global marketplace, the company must figure out what it means to be British. It is not only a matter of geography, but also of high quality and a certain kind of design.The company now must re-discover, and
Lilian Zheng DATE \@ "yy-M-d" 14-9-15
Case Study
For
Mad About Plaid
CFO Doris Milne assured the directors that Project Fulcrum had moved decisively into its implementation phase after a year of analysis and planning.
Doris indicated, the move to shut down Yorkshire is a relatively small step in what has been a long-term trend toward offshore production.But things got complex that it will have consequences for workers and communities,and not all of them will be welcomed.On the other hand, Castlebridge is no longer be British.
Castlebridge,like many luxury fashion brand today is that business executives and bankers who know nothing about it or its merchandising often own, run, or sit on the boards.In order to get high profits,luxury brands start to aim at the middle market-a new broad socioeconomic demographic.They ramped up the design and production, which were easy-entrance products with which to hook customers. They rolled out hundreds of stores around the world in middle-market tourist destinations.By targeting the middle market, luxury brands have made themselves vulnerable.So brands need to look for other ways to make profits,and the most logical way is to cut production costs which means shifting offshore. The steps they are taking to rationalize the supply chain and shift more manufacturing to lower-cost regions, particularly China, will support margins in this range. But it may couse workers lose job, and the British economy was losing as many as 30 million working days annually to labor disputes. Castlebridge might lost its “Britishness” when it decided to go global and hired a savvy American CEO and foreign designer .Today, Castlebridge’s owners are from everywhere, and Britishness isn’t their priority; profits are. In a global marketplace, the company must figure out what it means to be British. It is not only a matter of geography, but also of high quality and a certain kind of design.The company now must re-discover, and