Marketing
HBR articles available in the library
1. “Rethinking Marketing" by Roland T. Rust, Christine Moorman, and Gaurav Bhalla,
2. "Unleasing the Power of Marketing" by Beth Comstock, Ranjay Gulati, and Stephen Liguori,
3. "Marketing Myopia" by Theodore Levitt,
4. "Marketing Malpractice: The Cause and the Cure" by Clayton M. Christensen, Scott Cook, and Taddy Hall,
5. "The Brand Report Card" by Kevin Lane Keller,
6. "The Female Economy" by Michael J. Silverstein and Kate Sayre,
7. "Customer Value Propositions in Business Markets" by James C. Anderson, James A. Narus, and Wouter van Rossum,
8. "Getting Brand Communities Right" by Susan Fournier and Lara Lee,
9. "Aflac's CEO Explains How He Fell for the Duck" by Daniel P. Amos, and
10. "Ending the War Between Sales and Marketing" by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
Books on Marketing
1. Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch
2. Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson
3. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin
4. How Customers Think by Gerald Zaltman
5. Marketing Metaphoria by Geral Zaltman and Lindsay Zaltman
6. Groundswell by Charlene Li and Josh Bernoff
7. Competing on Analytics by Thomas Davenport
8. The Art of Choosing by Sheena Iyengar
Blogs and Sites http://knowledge.wharton.upenn.edu/india/ http://trak.in/ http://marketingpractice.blogspot.in/ http://hbswk.hbs.edu/
The AMA official website www.brandz.com http://www.trendsspotting.com/
General Books
We are like that only- Rama Bijapurkar (Indian consumers)
The Outliers and Tipping Point
Books by Al Ries/Jack Trout - Focus, Marketing Warfare, 22 laws of Branding
Data Driven Marketing – ROI related marketing
Neural Marketing books... Why we buy by Paco Underhill, Buyology,Brandwashed,etc by
1. “Rethinking Marketing" by Roland T. Rust, Christine Moorman, and Gaurav Bhalla,
2. "Unleasing the Power of Marketing" by Beth Comstock, Ranjay Gulati, and Stephen Liguori,
3. "Marketing Myopia" by Theodore Levitt,
4. "Marketing Malpractice: The Cause and the Cure" by Clayton M. Christensen, Scott Cook, and Taddy Hall,
5. "The Brand Report Card" by Kevin Lane Keller,
6. "The Female Economy" by Michael J. Silverstein and Kate Sayre,
7. "Customer Value Propositions in Business Markets" by James C. Anderson, James A. Narus, and Wouter van Rossum,
8. "Getting Brand Communities Right" by Susan Fournier and Lara Lee,
9. "Aflac's CEO Explains How He Fell for the Duck" by Daniel P. Amos, and
10. "Ending the War Between Sales and Marketing" by Philip Kotler, Neil Rackham, and Suj Krishnaswamy.
Books on Marketing
1. Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch
2. Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson
3. Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin
4. How Customers Think by Gerald Zaltman
5. Marketing Metaphoria by Geral Zaltman and Lindsay Zaltman
6. Groundswell by Charlene Li and Josh Bernoff
7. Competing on Analytics by Thomas Davenport
8. The Art of Choosing by Sheena Iyengar
Blogs and Sites http://knowledge.wharton.upenn.edu/india/ http://trak.in/ http://marketingpractice.blogspot.in/ http://hbswk.hbs.edu/
The AMA official website www.brandz.com http://www.trendsspotting.com/
General Books
We are like that only- Rama Bijapurkar (Indian consumers)
The Outliers and Tipping Point
Books by Al Ries/Jack Trout - Focus, Marketing Warfare, 22 laws of Branding
Data Driven Marketing – ROI related marketing
Neural Marketing books... Why we buy by Paco Underhill, Buyology,Brandwashed,etc by