Preview

Marketing Creating and Capturing Customer Value

Satisfactory Essays
Open Document
Open Document
288 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Creating and Capturing Customer Value
Yujing Chen

Starbucks is the coffee icon people either love it, hate it, need it, or you wouldn’t be caught dead there. Among the reasons to love: Starbucks gave us coffee language — or shamed us into it, depending on who you ask — turned the masses into espresso junkies and offers travelers a constant presence all over the world. Among the reasons to hate Starbucks: It’s making us fatter, turned espresso drinks into fast food and gave us its own coffee language.
According to the article at the wisesloth.com, “ 5 reasons why I hate Starbucks”, the author wrote the 5 reasons are 1, Overpriced products, 2, Their marketing angle is to appeal to vain rich people, 3, Anyone who feeds you addictive chemicals is not your friend, 4, They pay their workers poorly, 5. They force their workers to dress and act like slave.
But I feel some economic fallacies behind this particular article, for arguing their CEO earns too much, or their workers deserve more money is ludicrous. The workers are being paid for their services; it’s not an easy job to be the CEO.
However, Starbucks as one of the most successful company in the world, they must have their reasons to be so persuasive, and make people love it.
According to the Article “5 Reasons Why Starbucks is so persuasive” The author wrote about his thoughts on why Starbucks is so persuasive without any advertising on television or magazines.
Reason 1 - They create an experience when you walk into a store; 2 - The baristas and others who work here really seem to enjoy their jobs; 3 – Something that stands out about Starbucks is how easily recognizable its cups are; 4 – the convenience of Starbucks app; 5- The convenience of drive through service

You May Also Find These Documents Helpful

  • Best Essays

    Starbucks unique selling proposition was their brand image. They have always placed itself as an exclusive brand and have enabled their customers to experience a rich taste in comfortable environment. They have emerged as a leading global company with the perspective of making difference in people’s life by delivering quality based product all around the globe. Presently the company is working at their best in Bahrain, Canada, Hong Kong, Israel, Japan, Kuwait, Egypt, Switzerland, Taiwan, Thailand, United Kingdom, United States, South Korea, Singapore, China, Philippines, Australia, Oman, Malaysia, Qatar and Saudi Arabia (Taghred, Ehab Aziz, Bassem Naguib,…

    • 4211 Words
    • 17 Pages
    Best Essays
  • Best Essays

    Starbucks Casestudy

    • 4337 Words
    • 18 Pages

    Starbucks is a coffee sensation that is sweeping the world by storm. It all began in 1971 when the first store was opened in Seattle Washington. Starbucks started out as a single coffee shop that sells high quality premium coffee beans. In the 1980’s they expanded their locations but remained in the state of Washington. Starbucks has now expanded its locations all across the US and Canada and many other countries around the world. Starbucks has managed to become the number one coffee selling company in the world without utilizing a huge advertising budget. Starbucks advertising and public relations campaigns consist mainly of news media and social media efforts to get their brand in the spot light. Starbucks rise to fame began slowly and by word of mouth. They generally try to avoid traditional media but have in recent years begun to promote their product due to competition and a minor decline in sales in some stores.…

    • 4337 Words
    • 18 Pages
    Best Essays
  • Good Essays

    Counter Point

    • 1052 Words
    • 5 Pages

    Starbucks has many problems starting with the price. Starbucks coffee is more expensive than other competitors like Dunkin’ Donuts and Caribou. In addition, Dunkin’ Donuts offering drinks at prices 20 percent lower than Starbucks. For example, Kathleen Brown, a 30-year-old Boston lawyer, used to treat herself to a $4 Starbucks Caramel Macchiato but switched to Dunkin’ Donuts. Also, she mention that with Starbucks price for a cup of coffee she can buy a cup of coffee with a sandwich from Dunkin’ Donuts. Moreover, Starbucks did not pay attention to the customer comment cards and they did not respond to their customers needs or their feedback about the product or the service. Starbucks should ask the customers about what type of milk they want. Another problem is that Starbucks used to offer just hot beverage and they thought cold coffee like Frappuccino was not a true coffee drink. After Starbucks knew their competitors were offering a cold beverage they started to serve cold beverages and they tested their concoction with customers and again customers approved. Moreover, Starbucks stores were reconfigured with fewer comfy chairs and less carpeting making Starbucks a less inviting place in which to linger over a cup of coffee. In the beginning Starbucks had a problem and they could not advertise because the cash was tight. Finally, Starbucks machines were so tall that the customers could no longer see the coffee being made.…

    • 1052 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Starbucks. That one word conjures up memories and thoughts for each of us. Maybe it is the place where you went on a first date, where you go to study, or where you go to just hang out. Whatever Starbucks means to you, it means more to the world and to the people around us.…

    • 6344 Words
    • 26 Pages
    Good Essays
  • Good Essays

    It has always been, and will always be, about quality. Starbucks srtives to use the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. Starbucks likes to embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. They…

    • 1342 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    As I drove to work this morning, I decided to make a slight detour from my normal route to get a cup of morning goodness in the form of fresh coffee. I could have stopped off at the corner convenience store, smelt gasoline being pumped and the ring-a-ding-ding of the slot machines that frequent just about every Las Vegas establishment, but I was looking for a little more something. I decided to drive an extra 30 seconds out of my way to go to an establishment that I knew would provide outstanding quality coffee, serve it with a smile, and provide an environment that was classy and warm. I decided to go to Starbucks. As I walked in, I smelt the fresh coffee grounds and heard a catchy song on the stereo. When the gal behind the counter greeted me with a big smile and asked, "What can I get started for you?" I knew I had made the right decision. The Starbucks corporation has done an outstanding job since 1970 with the execution of it 's strategicprocess resulting in it currently owning 40% of the specialty coffee market and boosting annual sales exceeding $7 billion according to an article published by Burt Helm.…

    • 1846 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Starbucks mainly sells coffee, and coffee is an inelastic good, it is addictive and therefore a necessity. Starbucks is the most expensive coffee seller among competitors such as McDonald’s McCafe, coffee from supermarkets, etc. Yet, it will still be able to retain its’ customers as they sell more than coffee, they sell the coffee experience.…

    • 680 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    The last reason why I think Starbucks is a “good” company is the way they are able to market their product and expand their company by acquiring a few subsidiary companies that are also doing well in the economy. Those are my reasons to why I believe Starbucks is a “good” company.…

    • 268 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Starbucks Brand Audit

    • 4543 Words
    • 19 Pages

    Starbucks is one of the few brands to develop a strong brand image without investing large amounts of money to marketing and advertising. With its ability to align its brand positioning with consistent brand image, Starbucks delivers its core values to its customers directly with its brand inventory.…

    • 4543 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    There are many reasons why I chose to cover Starbucks and the main is that it is one of the 100 best companies to work for according to Fortune`s annual ranking.[1] It rates high with employees.…

    • 2341 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    What Starbucks stands for is not just a good cup of coffee but also the passion it pours into its product quality and its service.…

    • 504 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Starbucks case

    • 2111 Words
    • 9 Pages

    Starbucks wishes to provide a good quality coffee product to its customers and provide them with a club like atmosphere where they can relax.…

    • 2111 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Case Study: Starbucks

    • 458 Words
    • 2 Pages

    Starbucks today, is not only a part of American culture, but also many different nations worldwide. Although its revenue is majorly sourced from within America itself, it has its…

    • 458 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    The Company 's objective is to establish Starbucks as the most recognized and respected brand in the world. Starbucks purchases and roasts high-quality whole bean coffees and sells them along with fresh,…

    • 2423 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    * Marketing and Sales: This is how Starbucks get people to become aware of their coffee and encourage them to purchase it. Starbucks is a worldwide company and people now recognize their name and brand and associate the brand image…

    • 745 Words
    • 3 Pages
    Satisfactory Essays

Related Topics