Marketing Plan for a New Hospital Essay Example
Abstract
This paper is talking about a marketing plan for Amcare hospital. Amcare hospital is a brand new private hospital in Beijing --- the capital of China. Nowadays China has more than 1.3 billion people, in Beijing there are about 20 millions residents, compared with such a large population base, the medical resources are quite limited, which means there are great potential opportunity for a new hospital. In this marketing plan, i demonstrate the mission statement of Amcare hospital, described the target market, analyze the SWOT and STEER of this new hospital, finally there are sales projections about the best and the worst case scenario.
1 Mission statement
Amcare Hospital is dedicated to providing professional, comprehensive, tailored healthcare services to our patients. Amcare Hospital will assess the healthcare needs of patients and respond to these needs.
2 Executive Summary
Who are we?
Amcare hospital is a private hospital operated in an American way, this is the first meaning for Amcare, it is totally different with China’s local hospital, we pay more attention to our service and environment, although family healthcare is a new concept in China, our goal is to be the best family healthcare center.
What we do?
Provide tailored healthcare service is our mission, we always try to satisfy our patients and their family’s needs. We are not only focus on cure illnesses, we also try to help the community maintain healthy.
3 Expanded Description
3.1 Service
Amcare hospital will provides medical services for routine health matters, on-going health conditions, and well-woman gynecological services. Besides this, we also offer humanization and individuation service to the patients. For example, in our pediatric department we supply American immunization schedule for those family just stay in China for a short time.
Except these special medical service, we accept international insurance direct billing. Through our
This paper is talking about a marketing plan for Amcare hospital. Amcare hospital is a brand new private hospital in Beijing --- the capital of China. Nowadays China has more than 1.3 billion people, in Beijing there are about 20 millions residents, compared with such a large population base, the medical resources are quite limited, which means there are great potential opportunity for a new hospital. In this marketing plan, i demonstrate the mission statement of Amcare hospital, described the target market, analyze the SWOT and STEER of this new hospital, finally there are sales projections about the best and the worst case scenario.
1 Mission statement
Amcare Hospital is dedicated to providing professional, comprehensive, tailored healthcare services to our patients. Amcare Hospital will assess the healthcare needs of patients and respond to these needs.
2 Executive Summary
Who are we?
Amcare hospital is a private hospital operated in an American way, this is the first meaning for Amcare, it is totally different with China’s local hospital, we pay more attention to our service and environment, although family healthcare is a new concept in China, our goal is to be the best family healthcare center.
What we do?
Provide tailored healthcare service is our mission, we always try to satisfy our patients and their family’s needs. We are not only focus on cure illnesses, we also try to help the community maintain healthy.
3 Expanded Description
3.1 Service
Amcare hospital will provides medical services for routine health matters, on-going health conditions, and well-woman gynecological services. Besides this, we also offer humanization and individuation service to the patients. For example, in our pediatric department we supply American immunization schedule for those family just stay in China for a short time.
Except these special medical service, we accept international insurance direct billing. Through our