Media Communications 102
Basic Communication Theory
All theories in mass comm are based on basic comm theory
S---M----R
“Aberrant decoding” or “encoding”
Encoding and Decoding the process of converting abstract thoughts into symbols so that they can be sent is called encoding the process of reconverting those symbols back into abstract thoughts is called decoding
We need to understand the relationship between the message, sender, and the CHANNEL
Always mediated, there are always forces at work on the message.
Certain things come across on film than radio—see and hear versus just hear
The sender and the process of communicating en masse
The process is as follows
There is a producer who creates the message
There a distributor who get the message from the producer to the consumer outlets
Most important! Youtube, Google
There is an exhibitor who retails the message to the public
The news studios, film people, etc.
Walter Benjamin
Discusses the impact of mass distributing art objects
“Work of art in the age of mechanical reproduction”
Tries to evaluate whether the process of mass distributing art objects diminishes their cultural/political power
Sees art as anything that makes a cultural expression
Art is associated with AURA- that element that makes the object unique or special
Cult Value, Exhibition Value, and Democracy
Cult Value is associated with objects that are high in aura, time specific, and needs special knowledge to understand the meaning
Opera, etc, you need to understand something before
People are left out
Exhibition Value is associated with objects that low in aura, not time specific, and there is no special knowledge needed to understand the meaning
Equal: no one is excluded
Objects high in Cult Value are seen as Fascistic where objects high in Exhibition Value are seen as Democratic
Tend to be one or the other
Art and the potential for war
If everyone has open and equal access, it allows for easy access to use that medium for persuasion
All theories in mass comm are based on basic comm theory
S---M----R
“Aberrant decoding” or “encoding”
Encoding and Decoding the process of converting abstract thoughts into symbols so that they can be sent is called encoding the process of reconverting those symbols back into abstract thoughts is called decoding
We need to understand the relationship between the message, sender, and the CHANNEL
Always mediated, there are always forces at work on the message.
Certain things come across on film than radio—see and hear versus just hear
The sender and the process of communicating en masse
The process is as follows
There is a producer who creates the message
There a distributor who get the message from the producer to the consumer outlets
Most important! Youtube, Google
There is an exhibitor who retails the message to the public
The news studios, film people, etc.
Walter Benjamin
Discusses the impact of mass distributing art objects
“Work of art in the age of mechanical reproduction”
Tries to evaluate whether the process of mass distributing art objects diminishes their cultural/political power
Sees art as anything that makes a cultural expression
Art is associated with AURA- that element that makes the object unique or special
Cult Value, Exhibition Value, and Democracy
Cult Value is associated with objects that are high in aura, time specific, and needs special knowledge to understand the meaning
Opera, etc, you need to understand something before
People are left out
Exhibition Value is associated with objects that low in aura, not time specific, and there is no special knowledge needed to understand the meaning
Equal: no one is excluded
Objects high in Cult Value are seen as Fascistic where objects high in Exhibition Value are seen as Democratic
Tend to be one or the other
Art and the potential for war
If everyone has open and equal access, it allows for easy access to use that medium for persuasion