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King Saud University
College of Computer & Information Sciences
Information Technology Department
CAP 472
First Semester 1432/1433

Assignment 8

PART I: Case Study Questions
Due on 11th week

1. Contrast eBay’s original business model with its latest proposed business model.

2. What are the problems that eBay is currently facing? How is eBay trying to solve these problems?

3. Are the solutions eBay is seeking to implement good solutions? Why or why not? Are there any other solutions that eBay should consider

4. Who are eBay’s top five competitors online, and how will eBay’s new strategy help them compete? Will eBay be providing a differentiated service to customers?

PART II: Projects
Due on 14th week

1. Examine the use of auctions by businesses. Go to any auction site of your choosing and look for outlet auctions or auctions of items directly from merchants. Research at least three products up for sale. What stage in the product life cycle do these products fall into? Are there quantity purchasing requirements? What was the opening bid price? What are the bid increments? What is the auction duration? Analyze why these firms have used the auction channel to sell these goods and prepare a short report on your findings.

Note:
Solve PART1 individually
You will present PART II as team work.
Students will be selected randomly to answer PART I questions at tutorial time.