Nike Marketing Communications Plan Essay Example
Nike + iPod
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Integrated Marketing Communications Plan
Introduction
Nike is a seller of athletic footwear and apparel with retail stores and distributors in over 160 countries around the world. Nike creates goods for a wide range of sports, and so they have competition from every sports brand there is, like Reebok and Adidas. With revenue of $15 billion in 2006 and the largest market share in the footwear industry, Nike, Inc. (Nike) is the leading company in the sports and fitness industry.
Our Product (Nike+iPod)
Nike and Apple formed branding alliances, hoping to utilize each other’s popularity and reputation to increase the sales of their own products. (Proudfoot, 2006) The first product launched by the companies is Nike+ iPod Sport Kit (Sport Kit), which is a wireless system that allows certain designated Nike shoes, Nike+, to send data to an iPod Nano. As the users begin exercising, information on time, distance, calories burned and pace is stored on the Nano (Mossberg & Boehret, 2006). This co-branding effort generates several benefits for both parties. Firstly, this ground-breaking product will reinforce each company’s image as innovative and increase their brand equity. Also, the Sport Kit can invigorate and stimulate sales in the mature market for both companies (Anonymous, 2006).
This report is a strategy statement that offers a general overview on the dynamics of the industry regarding Nike + iPod’s target market, positioning, competition, SWOT analysis, big idea, and the media used to assist the company increase its’ market share and sales through the product of Nike+ iPod Sport Kit and Nike+ shoes by the end of 2008.
Purpose
Our campaign is designed to announce the launch of our new product Nike+iPod (Sport Kit), which is a wireless system that allows certain designated Nike shoes, Nike+, to send data to an iPod Nano. Nike is committed to bring inspiration and innovation to athletes. It positions itself as having
[pic]
Integrated Marketing Communications Plan
Introduction
Nike is a seller of athletic footwear and apparel with retail stores and distributors in over 160 countries around the world. Nike creates goods for a wide range of sports, and so they have competition from every sports brand there is, like Reebok and Adidas. With revenue of $15 billion in 2006 and the largest market share in the footwear industry, Nike, Inc. (Nike) is the leading company in the sports and fitness industry.
Our Product (Nike+iPod)
Nike and Apple formed branding alliances, hoping to utilize each other’s popularity and reputation to increase the sales of their own products. (Proudfoot, 2006) The first product launched by the companies is Nike+ iPod Sport Kit (Sport Kit), which is a wireless system that allows certain designated Nike shoes, Nike+, to send data to an iPod Nano. As the users begin exercising, information on time, distance, calories burned and pace is stored on the Nano (Mossberg & Boehret, 2006). This co-branding effort generates several benefits for both parties. Firstly, this ground-breaking product will reinforce each company’s image as innovative and increase their brand equity. Also, the Sport Kit can invigorate and stimulate sales in the mature market for both companies (Anonymous, 2006).
This report is a strategy statement that offers a general overview on the dynamics of the industry regarding Nike + iPod’s target market, positioning, competition, SWOT analysis, big idea, and the media used to assist the company increase its’ market share and sales through the product of Nike+ iPod Sport Kit and Nike+ shoes by the end of 2008.
Purpose
Our campaign is designed to announce the launch of our new product Nike+iPod (Sport Kit), which is a wireless system that allows certain designated Nike shoes, Nike+, to send data to an iPod Nano. Nike is committed to bring inspiration and innovation to athletes. It positions itself as having