Role of A Merchandiser
Definitions
• The term merchandising means simply to buy and sell commodities for a profit.
• The Process of Planning, developing and presenting product lines for identified target markets with regard to pricing, assorting, styling and timing is called
Merchandising.
• Business requires talented executives with a keen sense of market place, finely honed management skills that enable them to make the critical decisions needed to keep a company profitable.
The driving and central force in todays apparel business is
Who is a Merchandiser??
• Merchandiser is a person who get converted inspiration into design , use technology to conceptualize and address the planning , production, promotion and distribution of products in the fashion industry to meet the consumer needs and demands.
• P.H Nystrom: “ Careful Planning, Capable
Styling and Production or selecting and Buying, and effective selling”
THE CARDINAL SIN OF
FASHION
MERCHANDISING IS TO
BE OUT OF TREND!!
Merchandising has
3 Major Components
Merchandising
1) Line planning: 6 major activities:
• Evaluate merchandise mix
• Forecast merchandise offerings
• Plan Merchandise budget,
• Plan Merchandise assortments,
• Determine deliveries and allocation
• Analyze and update merchandise Plans.
Line Development:
• By selecting finished goods from wholesale markets
• Internal product Development.
• Product Development and Sourcing.
Line presentation:
• Internal presentation
• To final Buyer (in exports/retailer)
Role Of merchandiser
Analytical
Creative
Merchandiser/
Product
Manager
Verbal
Intuitive
Role of merchandiser : Retail &
Manufacturing
• Retail fashion Merchandising is buying of apparel products and selling them to ultimate consumer for profit.
• Apparel Merchandising (in manufacturing setup) involves conceptualization, development, procurement of raw material, sourcing and delivery to retailers.
Work areas of Merchandiser
• The term merchandising means simply to buy and sell commodities for a profit.
• The Process of Planning, developing and presenting product lines for identified target markets with regard to pricing, assorting, styling and timing is called
Merchandising.
• Business requires talented executives with a keen sense of market place, finely honed management skills that enable them to make the critical decisions needed to keep a company profitable.
The driving and central force in todays apparel business is
Who is a Merchandiser??
• Merchandiser is a person who get converted inspiration into design , use technology to conceptualize and address the planning , production, promotion and distribution of products in the fashion industry to meet the consumer needs and demands.
• P.H Nystrom: “ Careful Planning, Capable
Styling and Production or selecting and Buying, and effective selling”
THE CARDINAL SIN OF
FASHION
MERCHANDISING IS TO
BE OUT OF TREND!!
Merchandising has
3 Major Components
Merchandising
1) Line planning: 6 major activities:
• Evaluate merchandise mix
• Forecast merchandise offerings
• Plan Merchandise budget,
• Plan Merchandise assortments,
• Determine deliveries and allocation
• Analyze and update merchandise Plans.
Line Development:
• By selecting finished goods from wholesale markets
• Internal product Development.
• Product Development and Sourcing.
Line presentation:
• Internal presentation
• To final Buyer (in exports/retailer)
Role Of merchandiser
Analytical
Creative
Merchandiser/
Product
Manager
Verbal
Intuitive
Role of merchandiser : Retail &
Manufacturing
• Retail fashion Merchandising is buying of apparel products and selling them to ultimate consumer for profit.
• Apparel Merchandising (in manufacturing setup) involves conceptualization, development, procurement of raw material, sourcing and delivery to retailers.
Work areas of Merchandiser