Supply Map Chain
Map the Supply Chain
Caroline Evans
MKT/421
September 18, 2014
Dr. Michael McKinley
Abstract
The supply map and the supply chain management consist of manufacturers, distributors and retailers. The marketing mix determines the product mix and the product mix helps the fashion designer to control the target market. The distributor of the finished garment later determines how the product would distribute throughout the department and discount stores. The target market will help the designer to assess the success of the garment. The selection of the garments plays a volatile role in the supply chain because without the right garment/raw materials the finished product may not result to the vision of the designer. “The fashion industry is characterized by short product life cycles, volatile and unpredictable demand, tremendous product variety, long and inflexible supply processes, and a complex supply chain.” (“The US fashion industry: A supply chain review,” 2008)
Map the Supply Chain
The link in the supply chain consists of the manufacturers, distributors and retailers. The supply chain within the fashion industry has four levels of productions. The production of raw materials, which falls under the manufacturer supply chain which determines the various materials that can be used to produce a fashion garment that is considerably admired by consumers and retailers. The production of raw material primarily contains the fabrics beginning with textiles (design and productions), once the design has been sketched, the designer then look for various fabrics, natural and synthetic fibres, leathers and furs. The additional levels of the fashion industry are the manufacturers, contractors and retailers (stores). These levels consist of many separate but interdependent sectors during each level of producing garments. Each level is devoted to the goal of satisfying consumer demand for apparel under conditions that enable participants
Caroline Evans
MKT/421
September 18, 2014
Dr. Michael McKinley
Abstract
The supply map and the supply chain management consist of manufacturers, distributors and retailers. The marketing mix determines the product mix and the product mix helps the fashion designer to control the target market. The distributor of the finished garment later determines how the product would distribute throughout the department and discount stores. The target market will help the designer to assess the success of the garment. The selection of the garments plays a volatile role in the supply chain because without the right garment/raw materials the finished product may not result to the vision of the designer. “The fashion industry is characterized by short product life cycles, volatile and unpredictable demand, tremendous product variety, long and inflexible supply processes, and a complex supply chain.” (“The US fashion industry: A supply chain review,” 2008)
Map the Supply Chain
The link in the supply chain consists of the manufacturers, distributors and retailers. The supply chain within the fashion industry has four levels of productions. The production of raw materials, which falls under the manufacturer supply chain which determines the various materials that can be used to produce a fashion garment that is considerably admired by consumers and retailers. The production of raw material primarily contains the fabrics beginning with textiles (design and productions), once the design has been sketched, the designer then look for various fabrics, natural and synthetic fibres, leathers and furs. The additional levels of the fashion industry are the manufacturers, contractors and retailers (stores). These levels consist of many separate but interdependent sectors during each level of producing garments. Each level is devoted to the goal of satisfying consumer demand for apparel under conditions that enable participants
References: http://www.britannica.com/EBchecked/topic/1706624/fashion-industry The US fashion industry: A supply chain review. (2008, February). Science Diet