Preview

Silvio Napoli at Schindler India Case Analysis Essay Example

Good Essays
Open Document
Open Document
542 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Silvio Napoli at Schindler India Case Analysis Essay Example
Silvio Napoli at Schindler India Case Analysis

Silvio Napoli was a young an eager executive that had a bold and aggressive business plan for entering the Indian elevator market for his company, Schindler. Having developed the business plan for entering the Indian elevator market, Silvio was selected by his company to lead the development of Schindler India, a wholly owned subsidiary of the Swiss based company. His plan was to differentiate by selling “core, standardized products,” in a market where customization and a wide range of elevator products was the norm. He also proposed keeping costs down and avoiding high Indian tariffs by outsourcing all logistics and manufacturing activities to local suppliers. From an outside prospective this is a good plan with the ability to establish Schindler as a differentiator in a new country while leveraging existing strengths in the new market, but the reality of establishing operations in India proved much more difficult.
The market in India already had established competition where the top four companies owned three-quarters of the market. Otis was the largest competitor with a hold on 85% of the high end market and an established reputation for quality and service in India. The Indian market for elevators was also highly price sensitive. Silvio’s plan was hinged on keeping the prices down by offering only two standardized elevator models without any customization. While he had communicated this to all his managers, they were still establishing contracts with customers for customized versions of Schindler elevators, in contrast to Silvio’s business plan.
Silvio’s plan to keep costs low so that the elevators could be priced competitively for the Indian market was also having challenges. Establishing local suppliers was being held up because Schindler’s plants in Europe were not forthcoming with design plans and specifications. As a result Silvio was still reliant on the European plants as the suppliers and

You May Also Find These Documents Helpful

  • Powerful Essays

    Michael Blair was faced with multiple charges and years in prison for something he did not do. First Blair would be faced with a really long time in prison for capital murder. Wednesday, Blair was charged with capital murder because of the death of Ashley Nicole Estell, who was abducted on Sept. 4 from a crowded park in Plano, Texas (McFarland). This shows what Michael was charged with capital murder against a Texas teen, Ashley Estell, on September 4th from a crowded park. Second, Blair was already a convicted felon and claimed that he was innocent. A convicted sex offender that was 23 years old was charged with capital murder, says that he did not commit the abduction and killing of a Texas girl (McFarland). This goes more into personal detail about the convicted murderer, Michael Blair, and the fact that he is pleading innocent in this capital murder charge. Michael Blair knew that he was not guilty of capital murder against Ashley Estell, but he would have a long fight ahead of him to get exonerated. The investigation would make him seem more guilty, than innocent.…

    • 1741 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Nadel Law Case Essay Example

    • 5133 Words
    • 15 Pages

    Edward J. Felson and Stephen R. Felson, Cincinnati, for appellants. Jonathan P. Saxton, Cincinnati, for appellee Burger King Corporation. Droder & Miller Co., L.P.A., A. Dennis Miller and Kevin J. Ryan, Cincinnati, for appellee Emil, Inc.…

    • 5133 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    Ralph Tortoric Case Essay

    • 391 Words
    • 2 Pages

    *Emily A. Singleton-Burruano* 1 Hands On: Crime and Punishment of a Delusional Emily A. Singleton-Burruano Kaplan University CJ100 Professor Campbell April 20, 2009 KU CJ100 *Emily A. Singleton-Burruano* 2 In the case of Ralph Tortoric I found it hard to determine where I stood from the article in the Kaplan library alone. After extensive internet research I came to the conclusion that I do agree with the judge’s ruling. When Judge Rosen ordered the first competency evaluation Tortoriciwas declared incompetent to stand trial, meaning he was unable to understand the nature of the charges against him. Upon this finding, Tortorici was sent to a secure mental health facility where he spent several months. Eventually, the psychiatrists…

    • 391 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    There is nothing pleasant about this case, and I thank you for your attention, ladies and gentlemen of the jury. Ms. Milan Jackson did not face any threat from Chris Archer on the night of her death. Ms. Jackson was a troubled young woman who can be confidently determined to have a mental disorder. Dr. Alex Richards claims herself that Ms. Jackson’s eating disorder is a form of “self harm” or “self punishment”. In either instance, it is a self induced disorder caused by the perfection seeking qualities explained by Pat Smith. While in primary school, Milan Jackson was a target for teasing among the other elementary students. Prior to entering college, her perfectionist nature and eating disorder had kept her bullies at bay, as well as any drastic…

    • 691 Words
    • 3 Pages
    Good Essays
  • Better Essays

    After close review and careful analysis of the case of Andrea Yates and the circumstances which led to the drowning death and murder of her five children, I first would like to state my personal opinion on the conclusion of the case which was the majority consensus at the time of her trial and sentencing. She was guilty of a horrible murder and although certainly had mental problems, which is apparent by her actions that most completely rational thinking human being and mother would be incapable of committing, and expertly used an insanity plea to lessen the sanctions that should have and inevitably would have been brought upon her. The major dilemma in this entire case was not based upon whether Andrea Yates had or had not committed the crime of murder five times over on her own flesh and blood or even if she was mentally sick.…

    • 1383 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Summary

    • 630 Words
    • 2 Pages

    When increasing the equipment utilization they have too much capital tied up in inventory Alfredo thinks the main problem is that he is getting too less support and there is no communication and cooperation between the different departments. Jorge leaves the meeting without saying anything to the problems Alfredo mentioned. He just says that Alfredo has some good points but they are no worse than those of the competitors. At the end he wants Alfredo to send him a memo, so that he maybe call a meeting where they can discuss these issues with the other department heads.…

    • 630 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Tag Heuer Biography

    • 1621 Words
    • 7 Pages

    This paper is based on the history of Tag Heuer Stratford store, and what are the roles of managers in the success of an organization, and there is a huge difference between a manager and leaders that will discuss later on in the paper. Tag Heuer is a watch company providing watches that is superior in quality and many people like their products because of their reliability. Tag Heuer watches is known for their quality and precision but they are also very famous because of their unique design and advanced technology.…

    • 1621 Words
    • 7 Pages
    Best Essays
  • Good Essays

    J.C. Penney will be offering complimentary services with the addition of the “Town Square” into all J.C. Penney stores. Already they have been offering free children's haircuts every Sunday which has drawn much customer interest to the company. The new unique layout of the stores that Ron Johnson is pushing through will make the stores easier to navigate through. Customers will also have a unique experience from any other store with the additions of “Town Squares” and “Main Streets” into all stores. J.C. Penney is an old company and so people are familiar it, which will give it a step up when advertising its new retailing approach. With consistent prices, J.C. Penney will not lose as much money on the extreme sales that would occur very often with the old retailing strategy. Consistent pricing has simplified things on the consumer side, so customers are more willing to come in to the store and buy something instead of waiting for rock-bottom prices. J.C. Penney's choice of new spokeswoman Ellen DeGeneres will help promote the company more as DeGeneres is a very popular talk show host which many Americans watch.…

    • 2997 Words
    • 12 Pages
    Good Essays
  • Better Essays

    Beginning with its 1979 cable-television launch, ESPN, Inc. (then officially known as Entertainment and Sports Programming Network), strove to build a brand that was synonymous with sports. After progressively acquiring broadcasting rights to college basketball and football and then, one after another, to each of the major professional sports leagues, ESPN became the dominant sports network on television as well as a cable-industry model for success. Indeed, the proliferation of specifically targeted cable channels in the 1990s and 2000s owed a great deal to ESPN’s example of successfully targeting sports-obsessed men. At the same time, the wide selection of channels that became available to most consumers made it ever more imperative that networks offer a clear…

    • 4487 Words
    • 18 Pages
    Better Essays
  • Powerful Essays

    A totalitarian state is defined as "a few control everything," and "the government controls every aspect of the citizens life." This cannot be better exemplified than by Italy under the rule of the ruthless and violent dictator, Benito Mussolini. What a totalitarian state is, the characteristics it has, and how Italy turned into one are three points that will be studied in this essay. A brief look into Mussolini's life and his rise to power will also be examined, as well as how his reign resulted for Italy and in turn, how it affected the whole world. An assessment of Italy as a totalitarian state will bring this essay to a close.…

    • 1286 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    English 101

    • 864 Words
    • 4 Pages

    Before taking this English 101-A course, I had a particular perception when it came to writing essays and English language. In High school, I was a really lazy student. As lazy as they can come, I was that times 10. For as long as I can remember I had always coasted through Elementary school and Middle school with really great grades. I would take honor roll courses and get straight A’s and 1 B almost every year. So by the time I had reached my first year in High school 9th grade, I decided I didn’t have to pay attention to anything or anybody because I thought I was so smart. I literally attended school from 9th grade to 12th grade to pass. I thought it would serve no higher purpose to me other than a time to get in some solid nap time, get…

    • 864 Words
    • 4 Pages
    Good Essays
  • Good Essays

    I do not believe Schindler made the right choice in assigning Silvio as the general manager of India. Silvio had little to no "real world" international experience. Silvio had much success in Sweden but there are several factors that limited his success in India. Silvio had high "warrior" and low "monk" attributes. Silvio was a task oriented individual. This management style is not well received in India. The General Manager needed to be a person that can change their behavior when dealing with different cultures. Before making their selection Schindler should have required Silvio to take a Global Mentality Test. This test would have told Schindler if Silvio was open to accepting other cultures. If the test showed positive attributes, Schindler could have provided Silvio with the training required to prepare him for this new assignment. The problem with this training option is the time required. Given that Schindler was expecting large growth in a short period of time (sell 50 units in first year and have 20% of the market share within 5 years), they should have hired a General Manager that was more experienced with business in India and had Silvio report directly to that person.…

    • 921 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Recommendation 1: To expand more internationally by building plants in lower property taxed areas with low tariffs to ship products out.…

    • 2178 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    {text:list-item} In the early 1990s, Bajaj Auto Ltd’s two and three wheelers domestic market in India became stagnated. Domestically, the two-wheeler market industry has declined by 5% between 1991 and 1992. Bajaj Auto faced severe competition with one of the world’s major manufacturers, Japan, as they produced new and improved models of the two-wheelers, which were crucial at the time (Mindak & Cook, 1984). However, had Bajaj Auto Ltd sensed the realities of the marketplace and dealt with them through specificity and understanding in the early 1980s,…

    • 1886 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Despite the slowdown in the global trends of economy, the luggage markets performed flat. VIP Industries is the largest player in Indian luggage market. One of the large segment of Indian luggage market is the canteen Store Department (CSD). VIP luggage continues to enjoy a prominent position and is one of the most respected brands in CSD. Apart from the domestic market, the company also exports sizeable quantity of luggage to Europe & gulf and has presence in Africa & many other countries. With a view to expand and to access the international markets, the company during FY09 has set up a wholly owned subsidiary in UK. The company has also acquired the well known international luggage brand ‘CARLTON’. These developments are expected to augment export sales of the company significantly. The company has been focusing on creating exclusive outlets to increase market share.…

    • 1493 Words
    • 6 Pages
    Powerful Essays