These short speeches (60-120 seconds) are sometimes called “elevator speeches” (the speech is short enough to deliver during an elevator ride) or “quick pitches” (when focused on a product). It is useful to be able to summarize science information for those impromptu meetings with other professionals, potential clients, family members and friends.
Your will deliver a short speech about biotechnology targeting a general audience. The topic is an aspect of your job in the biotech industry or a process used in the field of biotechnology. As you think about your topic, make sure to use your general purpose (inform), end goal and understanding of the target audience to determine the scope of content. The delivery medium will be one-to-many, in person oral speech.
The speech should have three brief parts:
Introduction—Start with something interesting (attention getter). Be sure to include your name and job title or position (if relevant to your topic).
Body— Describe one thing you do in your job (or what the process is) and a potential application, benefit or relevance for the audience. Use a comparison and other concrete support (examples, statistics) to help your audience understand the topic.
Conclusion—Make sure to provide a “next step” such as indicating how the person can get in touch with you. Prepare a final statement so you don’t flounder and tack on something like “that’s it” or ‘thanks”.
Don’t overwhelm audience with too much information, present just enough to create a positive impression. Practice out loud and in front of other people several times to increase your familiarity with the content and confidence in successfully communicating your chosen message.
Youtube has lots of samples (elevator pitches, elevator speeches, quick pitches). A simple but effective example can be found at http://youtu.be/vlp6FP3q6ig This link is is also posted to cougar courses, along with a short descriptive article.
To document