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Strategic Choice

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Strategic Choice
Running head: STRATEGIC CHOICE AND EVALUATION

Strategic Choice and Evaluation

STR 581
August 24, 2013
Richard Rowlett
University of Phoenix

Strategic Choice and Evaluation
Introduction
In the U.S. our economy is still in recovery phase so to speak. Businesses are looking into other alternatives to thrive during this recovery. For some companies considering the alternative might be easier for others than most because some companies grow step-by-step and evolve into that particular industry. For other companies that are funded by loans and have shareholders each alternative will have to be a fit for the company and the companies investors. US Airways are one of those companies that need to look at the alternatives with the company’s investors in mind. One will evaluate alternatives US Airways can consider to understand the company’s growth. Once will also identify generic strategies and the best value discipline for the company. Last, one will recommend a strategy that US Airways should consider.
Identify
Best Value Discipline Some would say that from the front an organization needs a value discipline; the issue is which one fits the organization. In order to for US Airways to outdistance the company from its competitors the company must select one value discipline, best product, best price, or best service. The problem at hand is the US Airways wants to bounce between all three in order to satisfy the customer. Doing this bouncing around is hindering US Airways from providing a clear path between them and other airlines like Delta. Currently US Airways discipline is best service. The company is focusing on global networks and expanding the size of the company’s hubs. US Airways has taken advantage of deregulation in the American aviation sector to become one of the biggest airlines in the US. From the outside looking in US Airways has made a lot of effort in reducing cost and going green. US Airways has
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