Preview

SWOT Analysis

Satisfactory Essays
Open Document
Open Document
302 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
SWOT Analysis
ABOUT THIS REPORT
This profile on the Nokia Group focuses on its global mobile phone operations over the review period and assesses the company’s prospects in a new area, portable computers. Within the profile, the company’s main competitors, market trends and prospects with regards to hardware and software are analysed.
Download the full company profile: L'Oréal Company Profile - SWOT Analysis
Download the full company profile: Coca-Cola Company Profile - SWOT Analysis
Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis

Euromonitor International's report on Nokia Group delivers a detailed strategic analysis of the company's business, examining its performance in the market and the global economy.

Company and market share data provide a detailed look at the financial position of Nokia Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Nokia Group.

This report examines:
Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Nokia Group provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Delivery format
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.
TABLE OF CONTENTS
Scope of the Report
Scope
Strategic Evaluation
Key Company Facts
Division Breakdown
Recent Company News
Financial Assessment
SWOT – Nokia Group
Key Strategic
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Vertu: Nokia's Luxury Phone
    • 732 Words
    • 3 Pages

    Vertu: Nokia's Luxury Phone

    Nokia which is headquarters is located in Finland is a global telecommunications equipment manufacturer (Kwong & Wong, 2011). Stephen Elop the new CEO of Nokia announced a new mobile strategy to adopt Microsoft’s new but unproven Windows phone as its primary smart phone operating system (Kwong & Wong, 2011). The day of his big proclamation the stock market to a 14 cent dive. Vertu was the luxury mobile phone that was founded by Frank Nuovo in the 1990’s. Stephen thought that maybe just maybe that the Vertu would be able to put Nokia back on top and raise the company stock.…

    • 732 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Vrio Analysis Nokia, Amazon Shai Zamir, Dan Saguy
    • 2002 Words
    • 9 Pages

    Vrio Analysis Nokia, Amazon Shai Zamir, Dan Saguy

    From a papermill company founded almost 150 years ago, Nokia is a multinational communications corporation that is headquartered in Finland and engaged in the market of manufacturing of mobile devices and in converging Internet and communications industries, with over 132,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of over €42 billion and operating profit of €2 billion as of 2010. Nokia produces a wide range of mobile devices and offers Internet services such as applications, games, music, maps, media and messaging through its OVI platform. Its global device market share was 23% in the second quarter 2011.…

    • 2002 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Best Essays

    Swot Analysis
    • 2815 Words
    • 12 Pages

    Swot Analysis

    I certify that I have read the assigned material on academic integrity and this paper is an original paper composed by me for this course. It has not been copied or closely paraphrased from any other source and has not been submitted as a whole, or in part, for credit in any other course at OU or any other educational institution. It has not been created or submitted for any other purpose such as a job assignment at my workplace or any other agency…

    • 2815 Words
    • 12 Pages
    Best Essays
    Read More
  • Good Essays

    Swot Analysis
    • 25593 Words
    • 103 Pages

    Swot Analysis

    Limited, a manufacturer of pumps, filters and security products. GUD’s acquired Sunbeam in 1996. After catering for predominately female needs, it was the male population’s turn to benefit from Sunbeam’s innovations. The electric shaver—Shavemaster—was introduced to the market. Despite heavy international competition, Shavemaster became a market leader shortly after its launch. The appliance revolution continued to penetrate the Australian market. Consumers were introduced to the pop-up toaster, the electric frypan, and the dry iron. Over the years, models were replaced and the Toastermatic was introduced in 1960. In 1972 Sunbeam sold more than 1 million products. By 1973, Sunbeam had sold 3.5 million frypans, one for every three Australians. Aiming to be the first in the market with product innovations, Sunbeam introduced a range of new appliances—including an iron that featured a patented safety cut-out mechanism; the first plastic jug-style kettle and a fast-boil kettle, the Express kettle; the Oskar food processor; Quantum, a cordless automatic kettle; and the Toast ’N’ Crumpet toaster. Many of the new products became top sellers, and their excellence in design and function was recognised with several Australian design awards. Sunbeam realised that to maintain its competitive edge, its consumers needed more than just an innovative tangible product. The first 12-months replacement guarantee was implemented by Sunbeam across its entire product range, demonstrating Sunbeam’s commitment to quality and performance. The inventive smokeless Kettle King, an outdoor electric barbecue, was also introduced. In this way, Sunbeam not only catered for the great Australian barbeque tradition, it…

    • 25593 Words
    • 103 Pages
    Good Essays
    Read More
  • Best Essays

    HRM587 Course Project
    • 2598 Words
    • 8 Pages

    HRM587 Course Project

    Over the past 30 years, the mobile industry has grown massively and took lots of interesting turns in terms of companies leading such industry and companies sharing larger portions to serve customers throughout changes and development for their products to keep up with customer’s demand. In this course project, I will study the changes that both Samsung and Nokia have gone through in the past 9 years; the study will focus on two main elements:…

    • 2598 Words
    • 8 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    SWOT Analysis
    • 556 Words
    • 3 Pages

    SWOT Analysis

    The business plan I chose to do a SWOT analysis on, is a desert bakery business plan called Rutabaga Sweets. This is a very well written business plan that was obviously thoroughly thought out. Rutabaga Sweets is a desert bar and bakery located in Washington DC. This bakery has an interesting twist on what people may think of a normal bakery. I will be conducting a SWOT analysis by providing information about the business’s strengths, weaknesses, opportunities, and threats. It will explain the health of the business, problems the business venture may face, as well as, ideas that might improve this business venture.…

    • 556 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Nokia's Mission Statement
    • 654 Words
    • 3 Pages

    Nokia's Mission Statement

    Nokia’s Interim Report (2013) showed a decline in the first quarter for group net sales, device and services net sales and networks net sales. Therefore, it comes as no surprise that Nokia’s mission statement places a strong emphasis on shareholder value and social responsibility to increase the company’s stronghold within its industry.…

    • 654 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Recruitment and Selection of Nokia
    • 3125 Words
    • 13 Pages

    Recruitment and Selection of Nokia

    For this project, we have chosen the company NOKIA. Nokia is a mobile telecommunications company, and offers far more than just mobile phones for everyday use. Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia’s technological and design innovations have made its brand one of the most recognized in the world.They offer networking solutions for businesses that help businesses stay connected and communicate with each other at all times and places. For them, Nokia also offers special mobile phones with exquisite and unique functions and options. In this project, we will first talk about what Nokia is and what they do. We will talk about their history, and how they came to where they are today. Vision, goals, and their strategy are discussed, as well as details about nokia’s recruitment and selection practice. However, like most other companies, Nokia has some weaknesses, but we consider these to be very minimal, and almost only come down to their competition.…

    • 3125 Words
    • 13 Pages
    Good Essays
    Read More
  • Powerful Essays

    Nokia Market Analysis
    • 1675 Words
    • 7 Pages

    Nokia Market Analysis

    Abstract : The roots of Nokia go back to the year 1865 with the establishment of a forestry industry enterprise in South-Western Finland by mining engineer Fredrick Idestam. While in the year 1898, witnessed the foundation of Finnish Rubber Works Ltd, and in 1912, Finnish Cable Works began operations. Gradually, the ownership of this two companies and Nokia began to shift into hands of just a few owners. Finally, these three companies were merged to form Nokia Corporation in 1967. [1] Nokia Corporation engages in the manufacture of mobile devices and mobile network equipment, as well as in the provision of related solutions and services worldwide. The company has four main business functions or segments: Mobile Phones, Multimedia, Enterprise Solutions, and Networks. The Mobile Phones segment provides various mobile voice and data devices. This segment offers mobile phones and devices based on GSM/EDGE, 3G/WCDMA, and CDMA cellular technologies. The Multimedia segment offers mobile devices and applications with multimedia connectivity over GSM, 3G/WCDMA, WLAM etc. Strategic Management of Nokia The External Analysis examines opportunities and threats that exist in the environment and I will…

    • 1675 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Best Essays

    External Environment Analysis of Nokia N Series
    • 2070 Words
    • 9 Pages

    External Environment Analysis of Nokia N Series

    Nokia Nseries, products of Nokia Company, are built with the technology, mainly for communication and entertainment. This report will show some analysis of Nokia Nseries, including, macro environment, competitive situation, company, and SWOT analysis. Macro environment consist of economic, technology, political and legal, and cultural and social environment. Competitive analyses include direct and indirect competitors, Porter’s Five Force, and Competitive advantages. Company analysis contains Nokia’s mission statement, and company resources, and, lastly, the SWOT analysis which is divided into internal and external effects. The results of analysis show that, overall, Nokia Nseries are very strong products which have high competitive advantage over its competitors, but the fast growth in mobile industry significantly affects the sale of Nokia Nseries. The conclusion can also be drawn that the advances in technology play a big role in increasing competition in this market.…

    • 2070 Words
    • 9 Pages
    Best Essays
    Read More
  • Better Essays

    Nokia Marketing Strategy
    • 826 Words
    • 4 Pages

    Nokia Marketing Strategy

    NOKIA Case StudyHow Can Nokia Maintain its Market Position in the Mature European Market? Project in Markeing Management…

    • 826 Words
    • 4 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Nokia’s Technology Strategy and Corporate Strategy
    • 776 Words
    • 4 Pages

    Nokia’s Technology Strategy and Corporate Strategy

    As you all know, Nokia was the world's largest vendor of mobile phones from 1998 to now. One of the reasons this company success is because of the technology strategy. Nokia’s use of technology is a key contributor to the company’s overall business goals. The right technology strategy provides revenue through differentiation, brings cost advantage and a favourable supply environment. It gives access to the right technologies at the right time and also helps shape the future competitive landscape and encourages innovation through openness to benefit consumers.…

    • 776 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Better Essays

    Nokia Analysis
    • 921 Words
    • 4 Pages

    Nokia Analysis

    Nokia is one of the largest telecommunication manufacturer companies in the world. They are recognized globally for their reliable and high quality products. Though they are a pioneer in manufacturing mobile phones and the GSM technology, Nokia’s profitability has been on the decline in recent years. A reduction of market share in North America of thirty-five percent in March of 2008 to eight and one tenths percent in April of 2010 highlight’s Nokia’s decline (Wong, 2011).…

    • 921 Words
    • 4 Pages
    Better Essays
    Read More
  • Good Essays

    Nokia Brand Marketing
    • 779 Words
    • 4 Pages

    Nokia Brand Marketing

    Nokia has done a really great job with relationship to marketing. In order to explain this, we will explain the general strategy that this Brand uses for its products, then the activities they have taken along with some specific examples. Later on we will see the results of this marketing, its effectiveness and either success or failure. Finally, we'll comment about the possibility of other companies learning from Nokia.…

    • 779 Words
    • 4 Pages
    Good Essays
    Read More
  • Best Essays

    Nokia Sustainability Report
    • 3352 Words
    • 14 Pages

    Nokia Sustainability Report

    Nokia Corporation is a Finnish multinational communications and information technology organization that originated and is headquartered in Finland. Its main products are mobile phones and portable information technology devices. It also offers Internet services such as games, music, media, messaging, applications, as well as free map information and navigations tools through its exclusively owned subsidiary Navteq. Nokia also has a joint venture with Siemens, and Nokia Siemens Networks, a telecommunications network equipment and services company. Nokia is a large company, with almost 100,000 employees in 120 countries, with sales in more than 150 countries; it is the world’s second largest mobile phone manufacturer, after Samsung, by 2012 unit sales. However, beginning in 2007, this organization is undergoing a major crisis that is challenging its current and future sustainability. While it was the world’s prime vendor of mobile phone from 1998 to 2012, it has suffered a declining market share over the past five years due to the outpouring popularity of smartphones from companies like Apple (iPhone) and Samsung. Therefore, Nokia’s share price has significantly lowered from a US$40 in 2007 to under US$2 in mid-2012. After this huge downfall, Nokia decided to implement a strategic partnership with Microsoft in which Nokia smartphones will have Microsoft’s Windows Phone operating system within them, replacing Nokia’s previous operating system, Symbian. However, this decision did not prove to be a success nor save Nokia from its downfall, as the company reported six consecutive loss-making quarters before finally returning to a profit in its fourth quarter in 2012. So what exactly happened to Nokia that has brought it to its current financial and economic state today? Is there any way that they can bounce back from this tragedy? If so, how?…

    • 3352 Words
    • 14 Pages
    Best Essays
    Read More

Related Topics