SWOT ANALYSIS OF SAMSUNG MOBILE in China
SWOT ANALYSIS OF SAMSUNG MOBILE in China
Strengths
Weaknesses
－ Six Sigma's Quality Control
－ Product Design of Fashion and Beauty
－ Advanced Technology and Innovative Capability
－ Peculiar Strategy to Attract Talent
－ Excellent International Brand Image
－Operating strategy is conservative, and there is supplier shortage
－Low contribution rate to the low-end consumer market
－Rely heavily on Android System ,there is instability factor.
Opportunities
Threats
－ With advancement of digital technology, there is enormous room for commercial development
－ Huge Potential for Development of Smart-phone market
－ Apple has become Samsung's strong competitor at the high-end, popular mobile phone market
－ In the mid-to-low price range market, there is Nokia
Strengths:
1. The first of Samsung Mobile’s strengths lies in Six Sigma Production, Which is as follows:
a. Emphasizing on utilizing grassroots and front line workers for quality control functions
b. Emphasizing on strengthening the early stages of production management; Focus on stages of product design, production of samples and adjustment of product
c. Paying attention to continuous and stable production of goods to ensure quality
d. Using QCC methods to improve quality
e. Utilizing quality control education for employees
2. The second strength is in Samsung’s product design that combines Personalized exterior with humanized design.
Along with its innovative features, Samsung’s sleek designs have made Samsung mobile devices a popular choice among the masses. Samsung’s tactic of making bigger screens for its smartphone devices, particularly the Galaxy Note series, has been a big part of its success in differentiating the brand from its competitors. The big screams have become trendy and appealing.
3. Samsung’s lead in technology and innovation comprise its third strength
a. Leading the digital fusion revolution - Digital Company
b. Subsidizing mobile operating
Strengths
Weaknesses
－ Six Sigma's Quality Control
－ Product Design of Fashion and Beauty
－ Advanced Technology and Innovative Capability
－ Peculiar Strategy to Attract Talent
－ Excellent International Brand Image
－Operating strategy is conservative, and there is supplier shortage
－Low contribution rate to the low-end consumer market
－Rely heavily on Android System ,there is instability factor.
Opportunities
Threats
－ With advancement of digital technology, there is enormous room for commercial development
－ Huge Potential for Development of Smart-phone market
－ Apple has become Samsung's strong competitor at the high-end, popular mobile phone market
－ In the mid-to-low price range market, there is Nokia
Strengths:
1. The first of Samsung Mobile’s strengths lies in Six Sigma Production, Which is as follows:
a. Emphasizing on utilizing grassroots and front line workers for quality control functions
b. Emphasizing on strengthening the early stages of production management; Focus on stages of product design, production of samples and adjustment of product
c. Paying attention to continuous and stable production of goods to ensure quality
d. Using QCC methods to improve quality
e. Utilizing quality control education for employees
2. The second strength is in Samsung’s product design that combines Personalized exterior with humanized design.
Along with its innovative features, Samsung’s sleek designs have made Samsung mobile devices a popular choice among the masses. Samsung’s tactic of making bigger screens for its smartphone devices, particularly the Galaxy Note series, has been a big part of its success in differentiating the brand from its competitors. The big screams have become trendy and appealing.
3. Samsung’s lead in technology and innovation comprise its third strength
a. Leading the digital fusion revolution - Digital Company
b. Subsidizing mobile operating