Topic Huawei E-commerce Strategy Analysis
Huawei Device E-commerce Strategy Analysis
Abstract: In China, the E-commerce is emerging from 2003, the famous ARAS disaster. In that time, people were forbidden to go to outside. Some traditional dealers were forced to set up E-commerce store to maintain the business or reduce the lost. The article try to analyzes Huawei Device E-commerce strategy and give own comments on this strategy.
Part1 E-commerce in China & Huawei Consumer Business Group
1.1 E-commerce Introduction in China
In China, with the bruising of the internet bubble economic in 2000, internet economic entered into short down period in China. But soon China captured a new internet opportunity; even the opportunity was born from national disaster. In 2003, China suffered strong infectious diseases: ARAS. Because of the infectiousness, people were forbid to outside. Some traditional dealers were forced to set up E-commerce business to maintain the business or reduce the lost. In the coming years, those E-commerce dealers gained benefit by China high economic increasing and internet development and grown into very famous huge enterprise. Taobao, Jingdong are the typical firms. For E-commerce, the basic condition is internet development. Since 2000 internet bubble was broken, but the DNA of internet was inherited in China. Not only in China, actually, during 2007 to 2012, is Asia internet user growth very faster. (Firm1&firm2) Internet has changed people’s life style and habit.
In the end of 2012, from CNNIC report, the internet penetration rate reached 42.1% in China, rising 3.8% over the previous year. The growth extent further contracted compared with the last year. Mobile phone Internet users hit 420 million, growing at the annual rate of 18.1%.
By the end of December 2012, China has had a total of 309 million microblog users, an increase of 58.73 million. Of the internet users, microblog users accounted for 54.7%, up by 6% over the end of last year. A considerable number of users
Abstract: In China, the E-commerce is emerging from 2003, the famous ARAS disaster. In that time, people were forbidden to go to outside. Some traditional dealers were forced to set up E-commerce store to maintain the business or reduce the lost. The article try to analyzes Huawei Device E-commerce strategy and give own comments on this strategy.
Part1 E-commerce in China & Huawei Consumer Business Group
1.1 E-commerce Introduction in China
In China, with the bruising of the internet bubble economic in 2000, internet economic entered into short down period in China. But soon China captured a new internet opportunity; even the opportunity was born from national disaster. In 2003, China suffered strong infectious diseases: ARAS. Because of the infectiousness, people were forbid to outside. Some traditional dealers were forced to set up E-commerce business to maintain the business or reduce the lost. In the coming years, those E-commerce dealers gained benefit by China high economic increasing and internet development and grown into very famous huge enterprise. Taobao, Jingdong are the typical firms. For E-commerce, the basic condition is internet development. Since 2000 internet bubble was broken, but the DNA of internet was inherited in China. Not only in China, actually, during 2007 to 2012, is Asia internet user growth very faster. (Firm1&firm2) Internet has changed people’s life style and habit.
In the end of 2012, from CNNIC report, the internet penetration rate reached 42.1% in China, rising 3.8% over the previous year. The growth extent further contracted compared with the last year. Mobile phone Internet users hit 420 million, growing at the annual rate of 18.1%.
By the end of December 2012, China has had a total of 309 million microblog users, an increase of 58.73 million. Of the internet users, microblog users accounted for 54.7%, up by 6% over the end of last year. A considerable number of users