Wal-Mart Overview: Background, Goals and Marketing Strategy
Wal-Mart originated in 1969 under the leadership of Sam Walton. Wal-Mart is the largest superstore chain in the United States. Their products vary from groceries and perishable items to car care in some stores. However Wal-Mart is not just made up of the traditional supercenters that over 100 million people frequent weekly. Wal-Mart is comprised of three separate segments. A segment of a company is defined by a subsidiary or part of a corporation that makes up more than ten percent of its assets or revenues. “Wal-Mart Stores” is a heading that includes the company’s supercenters, discount stores, and neighborhood markets that are located in the United States as well as walmart.com. The “Sam’s Club” segment comprises the warehouse membership clubs in the United States and samsclub.com. The “International” segment is made up