Family could have an influence in the way people vote. This could be because of family heritage; people could feel it is duty to vote for a party that the family is involved with. This could also have the opposite effect; in the way that people could rebel against they’re family and vote for another party.
The place that people live is also another thing that could influence the way that they vote. Cities are normally voting for labour, rural areas for conservative, the south also for conservative and the north for labour. For the south and the north, this is not influenced but the rural and cities shows that the interests of the people are different, and the expectations of them by other people are different.
Ethnic people, such as black and Asian people are more likely to vote for labour because of its policies. This is because of social class suggesting that it is the most important for that class of people, although the UK is thought to have no hierarchy at this point. Religion in Northern Ireland is more important than social class, meaning that for Northern Ireland, this statement is not true. I agree with it so far as to say that in some cases it may affect some of the votes, but only a small percentage of them. Compared to the rest of the country, religion is having less effect on the way they vote, but this still suggests that some voters are voting because of faith, not social class.
The image of the media is very important in how people perceive the party, meaning that the leader has to have good looks as well as charisma, and passion on the things that he talks about. This is increased by the media which helps to sway the floating voters in one way to a particular political party