A RESEARCH PROJECT REPORT (MBA - 043) ON “A comparative study of promotional strategies adopted by Coca cola against Pepsico” Submitted in Partial Fulfillment of Master of Business Administration (MBA) Programme : 20011 -13 Of Gautam Budhha Technical University‚ Lucknow Under the Supervision of :- SUBMITTEDBY:- Ms. Ankita Tandon NAME:- Monika Vatwani MBA Department ROLL NO:- 1101470023
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Coca Cola Research Proposal Outline December 11‚ 2013 Coca Cola Research Proposal Doctor John Pemberton a pharmacist from Atlanta Georgia invented Coca Cola in May‚ 1886 (Bellis‚ 2013). The name of the product was created by Doctor Pemberton’s bookkeeper‚ Frank Robinson. A year later‚ Doctor Pemberton sold the Coca Cola formula to another pharmacist named‚ Asa Candler. Asa Candler purchased the formula for $2‚300 and began to aggressively market the Coca Cola product
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Market Research Report Pepsi Cola MKT201: Market & Audience Research Brand loyalty of generation Y to the Pepsi-Cola brand Table of Contents Summary of Background 2 Marketing Problem 3 Research Methodology 4 Research Objectives 4 Hypothesis 5 Marketing Research Problems 5 Analysis Steps Taken 6 Statistical Procedures 7 Findings from Analysis 8 Recommendations and Implications 9 References 10 Appendix 1 11 SURVEY 11 Appendix 2 13 SURVEY RESULTS 13 Summary
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SOCIAL ISSUES AMONG TEENAGERS. Teenagers were the future leaders of this day and the next national vision . The rapid economic and technological development has an impact on social and human development of adolescents . Government and other parties also seek to educate young people in shaping adolescent quality to lead the country from the primary to the university level . However ‚ in this cyber era ‚ moral decadence among teens deepened to create fear among the public. If the first social problem
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boundaries. | M-62 ISBN 92-5-103905-4 All rights reserved. No part of this publication may be reproduced‚ stored in a retrieval system‚ or transmitted in any form or by any means‚ electronic‚ mechanical‚ photocopying or otherwise‚ without the prior permission of the copyright owner. Applications for such permission‚ with a statement of the purpose and extent of the reproduction‚ should be addressed to the Director‚ Information Division‚ Food and Agriculture Organization of the United Nations
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Xfinity Cable’s Current Advertising Campaign Comcast Corporation‚ that has recently rebranded itself as Xfinity‚ has reintroduced their spokes-turtles‚ The Slowskys with a new member of the turtle family. In the first of the two new advertising spots on TV‚ Karolyn and Bill Slowsky try to announce the addition of their offspring are mixed up on the baby’s name because “We ’re not fast like Xfinity‚" Karolyn explains” (Reynolds‚ Spangler‚ & Gibbons‚ 2011‚ para. 2). They are unsure of his name due
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investigation – decarbonating soft drink identify data‚ plan and perform a first-hand investigation to decarbonate soft drink and gather data to measure the mass changes involved and calculate the volume of gas released at 250C and 100kpa Aim: to decarbonate soft drink and measure the mass changes involved and calculate the volume of gas released Hypothesis: When decarbonating soft drink‚ carbon dioxide will be lost to the atmosphere‚ decreasing the mass of the soft drink can. independent variable:
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The Effects of Uncertainty on Social Food Preference Among Rats Brittany Hiben Radford University Author Note This paper is being submitted to Dr. Willner on 12/08/11 in partial fulfillment of the requirements for Psychology 434 Research in Learning. The Effect of Uncertainty on Social Food Preferences in Long-Evans Rats The present study investigates the effects of uncertain environments on social food preferences among male Long-Evans rats. Exposure to an uncertain environment that potentially
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Igor Ansoff Product /Market Mix The Igor Ansoff product-market mix helps to understand and assess marketing or business development strategy. Any business‚ or part of a business can choose which strategy to employ‚ or which mix of strategic options to use. This is one simple way of looking at Strategic development options. Existing Products New Products Market Penetration | Product Development | Market Development | Diversification | Existing
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Discussions of the ethics and regulation of clinical research have a great deal to say about the responsibilities of investigators‚ sponsors‚ research institutions‚ and institutional review boards‚ but very little about the responsibilities of research participants. In this article‚ we discuss the responsibilities of participants in clinical research. We argue that competent‚ adult participants are responsible for complying with study requirements and fulfilling other obligations they undertake
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