Apple Case Discussion Notes: 1. What‚ historically‚ has been Apple’s competitive advantage? - Innovation. They were the first ones to create a personal computer‚ first to capitalize on the MP3 movement‚ first to create the tablet computer. They have the first mover advantage in their efforts. - First mover strategy of being the first company to do something - A case can be made for efficiency with their quick turnaround of product updates 2. Analyze the personal computer industry. Are
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plot? • How different is the puzzle plot from the classical Hollywood narratives? Debates amongst: David Bordwell‚ Edward Branigan‚ Michael Wedel and Warren Buckland. 1. Classical narrative & narration To understand how the ‘puzzle plot’ works as a disruption of viewing expectations trained on classical film narrative‚ we need to remind ourselves of the principles on which Hollywood narratives are constructed. • Cause-effect chain of events; beginning/middle/ending; closed ending; chronology or
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examining the strengths‚ weaknesses‚ opportunities‚ and threats that a product brings to a company. In the case of Apple and the iPhone 5s‚ these four qualities are simple to ascertain. I. Strengths The Apple iPhone 5s‚ has several strengths. For instance‚ Apple has very high consumer loyalty. In fact‚ data compiled by Consumer Intelligence Research Partners states that 78% of iPhone users go on to buy another‚ whereas Android users have a 67% retention rate. These figures are even more impressive
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750 city popuLatioN: 2.15 million NumBer of citizeNs per Bike: 215 avaiLaBiLity: Year-round price structure: Riders can select a oneday card for €1‚ a weekly card for €5 or an annual card for €29. First half-hour is free. Additional half-hours are priced at €1‚ €2 and €4. techNoLogy: Smartcard operatiNg compaNy: JC Decaux By far the largest bike-share program to-date‚ paris plans to have installed over 10‚000 bikes by July‚ 2007‚ and 20‚000 by 2008. Mayor Bertrand Delanoe launched the Velib’ network
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is best known for his theory of Hierarchy of Needs. The Hierarchy of Needs states that there are five levels of basic needs for all human being. The five levels include physiological‚ safety‚ social dynamics‚ esteem and self-actualization. (Cherry) Human resource managers can use Maslow’s hierarchy of needs to motivate their employees in several ways. Physiological needs are associated with the physical well-being of an individual such as the need for food‚ shelter medical care‚ insurance disability
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11/30/2009 Apple’s iPhone Marketing Strategy ------------------------------------------------- Executive Summary As the team of marketing consultants hired by Apple Corporation‚ we have been asked to review their current target markets and marketing mix’s to come up with possible suggestions for improving the overall effectiveness of the organizations marketing efforts. Our main focus will be specifically to cover the already successful iPhone‚ and not the other wide range of products and
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SWOTApple SWOT Strengths o Apple Love: “The majority of IBM and compatible users ‘put up’ with their machines‚ but Apple’s customers ‘love’ their Macs” o Perception of being a “hip” alternative & cultural force o Multimedia & design capabilities/software o Now compatible with Windows/Microsoft Office suite‚ and supports plug and play “peripherals” such as printers designed for Wintel PCs o Intel allowed Macs to run Windows and thus remove a long-standing disadvantage o
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Apple Case 1. What were Apple’s competitive advantages? Apple was a hip alternative to other computer brands. It supported a plug-and-play peripheral‚ offered a cutting-edge‚ tightly integrated user experience. The Apple Mac Pro had a sleek metal case and featured high-end graphics capability. Apple had attractive design factors‚ enabled ease of use‚ had high security and was high-quality bundled software. 2. Analyze the dynamics of the PC industry. Are these dynamics favorable or problematic
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Apple Business Analysis As a mutual fund manager‚ the decision to invest or not to invest in a company is one that entails thorough research of a company’s assets‚ business practices‚ and their way ahead. As a mutual fund investor‚ I want to invest in a businesses with high return on investments and businesses that need collateral but will not hinder my business. I will conduct a detailed analysis of their brand‚ stakeholders‚ customers‚ products‚ business ownership‚ and a SWOT analysis. Background
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When it comes to Sales Promotion‚ Apple knows best. Apple uses promotional methods using special short-term techniques to persuade members of a target market to respond or undertake their products. Examples of certain methods Apple uses for sales promotions are money back guarantees‚ lower purchase price and rebates etc. The Apples stores are very distinct and captivating from many other electronic stores because they display all of their products for consumers to experience hands- on. Consumer’s
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