Background and Aims 1.0 Introduction 1 This study explores the impact of relationship marketing on customer loyalty in banking context. In particular‚ it will discuss the significance and influence of the underpinnings of the relationship marketing such as trust‚ commitment‚ conflict handling‚ values and empathy on customers’ loyalty in the banking sector. This chapter contains; (1) Background of The Study‚ (2) Problem Statement‚ (3) Specific Objectives of This Study‚ (4) Research Question
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Comparative Study of customer satisfaction in public sector and private sectors banks Table of Contents Acknowledgment…………………………………………………1 Executive Summary……………………………….……………...3 Introduction…………………………………………………….....4 Literature Review…………………………………………………6 Banking Industry: An Overview………………………………....12 Objective of Study……………………………………………….12 Research Methodology…………………………………………..13 Data Analysis……………………………………………………14 Findings…………………………………………………….…...16 Recommendations………………………………………………
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CUSTOMER DISSATISFACTION By: Suhaib Isam Almomen 200717810-214.98. For: Mr. Ian Davison English Teacher English 214 Descriptive Abstract: This report discuss the causes and negative effects of customer dissatisfaction. It suggest a number of solutions to help eliminate or at least reduce the consequences of customer dissatisfaction. Table of Contents LIST OF ILLISTRATIONS………………………………………………………………………2 INTRODUCTION………………………………………………………………………………...3 I. BACKGROUND………………………………………………………………………………
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and researching existing and prospective customers. Even tools thought of as "new" a decade ago‚ such as internet advertising‚ e-mails‚ and text messaging‚ are now seen as the norm or even antiquated. Newer technologies‚ including GPS‚ DVR’s‚ social media and smart phone applications‚ are becoming increasingly important. Two major tools being used today are customer relationship management systems (CRMs) and social media marketing. CRM Customer relationship management systems use technology to organize
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competitive advantage. Consequently‚ any good business strategy must fully utilise the inimitable assets of people through their knowledge‚ skills and abilities. This highlights the need for strategic human resource management (SHRM). The key assumption of SHRM is that organisational performance is affected by employees through a set of human resource (HR) practices (Pan et al 2006). A review of the literature linking HR practices to business strategy shows two conflicting perspectives in SHRM. The universalistic
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A SUMMER TRAINING PROJECT REPORT ON “CUSTOMER SATISFACTION ON ICICI BANK” Submitted in the partial fulfillment for the award of Degree of Bachelor in Business Administration 2010-13 UNDER THE GUIDANCE : SUBMITTED BY: Ms.Sonia Arora Jacob Varghese FACULTY (Management)‚ CPJCHS Enroll.No.-10421501710 BATCH NO.- 2010-13 CHANDERPRABHU JAIN COLLEGE OF HIGHER STUDIES & SCHOOL OF LAW An ISO 9001:2008 Certified Institute
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– INTRODUCTION 1. Introduction to customer relations 2. Core concepts 3. Facets of customer relationship management 4. Importance of customer relations 5. Global perspective on customer relationship management 6. Role of Human Resources in Customer Relationship Management PART II –CUSTOMER RELATIONS‚ CUSTOMER SERVICE & PUBLIC RELATIONS 1. Customer Relations and Customer Service 2. Customer Relations and Public Relations
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Customer Satisfaction & how can we measure it By: Omid Nasrollah Mazandarani BACKGROUND OF THE WRITER As a student of Masters of Business Administration specialization in general management with the background of Bachelor of Industrial engineering the writer has four years experiences in the automobile industry. These experiences and background help me to understand the role of customer satisfaction in terms of organization profitability. Abstract: This proposal examines customer
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Literature Review Al-Ikhsan sdn bhd Al-Ikhsan is one of the famous brick and mortar that transform to brick and clicks business in Malaysia. The Company started as a single sole proprietorship and each new store that was opened was individually registered as sole proprietorship also. Later on‚ for tax and administrative purposes‚ a Private Limited Company‚ Al-Ikhsan Sports Sdn Bhd was set up. Today‚ the name Al-Ikhsan is synonymous with football. In 1993‚ Al-Ikhsan Sports was formed with a
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abide by a code of conduct that facilitates‚ if not encourages‚ public confidence in their products and services. But what is considered ethical behavior may depend on the factors that define and affect ethical behavior. These factors may be personal factors or organizational factors or environmental factors. 1) Personal factors 1.1) Family Can ethics be taught? At some point in life‚ ethics must be taught. People are not born with innate desires to be ethical or to be concerned with the welfare
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