What is Blue Ocean Strategy? by Nattida Sae-Iw MBA Student What is Blue Ocean Strategy? Let’s start with the metaphors To understand the term of Blue Ocean‚ imagine a market universe composed of two sorts of oceans: Red Oceans and Blue Oceans. Red Oceans represent the existing market space which is known market. Companies in red oceans are competitive-base; they are fighting each other and aim to get a bigger market share
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Uprooting to Grow When one thinks about Hispanics‚ all too often the image of a field full of migrant workers picking fruit in the hot sun comes to mind. This has become the stereotypical picture of a people whose determination and character are strong enough to create a new beginning. For each immigrant family an education was the "ladder by which the children of immigrants climbed out of poverty into the mainstream." (Calderon & Slavin‚ 2001‚ p. iv) That idea has not changed‚ as the population
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Strategic Market Pricing and Smalls’ Premium Steakhouse By: Andrew Smalls Professor: Irene Zoppi MKT 402‚ Pricing Strategies February 1‚ 2015 Strategic Market Pricing and Smalls’ Premium Steakhouse A Premium Dining Experience If given the opportunity to open a restaurant‚ it would be an upscale restaurant catering people who the desire to have excellent food and a premium dining experience. I would name this establishment Smalls’ Premium Steakhouse. My name inspires the name of the restaurant and
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Diversification Strategies When companies begin they develop a business plan that details what they intend to specialize in. For some‚ once they have reached a goal in one market they make decisions to venture out into other markets. In the world of business‚ that venturing out is called diversifying the company. According to Merriam-Webster’s online dictionary‚ to diversify is “to increase the variety of the products of; or to engage in varied operations.” (Merriam-Webster‚ 2012) In
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Yee Mon Phu Member of Management Team Business Strategy Air Asia Revenue: 4Q 12 USD 1.62 Billion Number of employees: 8‚000+ HQ location: Kuala Lumpur‚ Malaysia Ownership: Listed on the Malaysian stock exchange Year founded: 2001 The company grew from two planes in 2002 to a feet of 120 aircraft fying 30 million people Vision “To be the largest low cost airline in Asia and serving 3 billion people who are currently underserved with poor connectivity and high fares.” Mission • To
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Grow Up! Have you ever had a single moment when you think‚ “ Everything’s different now. I’m grown up.”? Most people grow up too soon and they become “boring”. Some people grow up later in life . They have a hard time being serious. Others grow up at a gradual pace. These people are more mature than their peers but still enjoy whatever life throws at them. They go with it and don’t try to force growth (thus they would become “boring”). I feel as if I’m part of the last group. I can be serious but
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Jordan‚ Jerry‚ “How to Keep Growing “New Economies””‚ Economic Commentary Series‚ Federal Reserve Bank of Cleveland‚ August 15‚ 2000. Summary -Innovations in technology have prompted many economists to reevaluate how technology changes the system in our economic environment as it produced unseen levels of positive economic prosperity. -Some people contend that technology merely adds value to our economy solely as an instrument to speed up data processing‚ but is not a game change; on the
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Climate change strategy for businesses Business is facing a fork in the road. It can either adopt climate friendly policies or it can face the consequences. Most large companies now see managing their greenhouse gas emissions and minimising energy consumption as integral parts of their environmental management practices. Many have set targets to reduce their greenhouse gas emissions‚ have worked with their suppliers and customers to reduce their emissions‚ and have encouraged governments to adopt
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Introduction: Sara Lee Company’s name came from one of many acquisitions done by Consolidated Foods. The company had different name throughout its history; starting in 1939 when Nathan Cummins purchased C.D Kenny Company. In 1942 he acquired Sprague‚ Warner & Company and changed its company name to Sprague Warmer – Kenny Corporation moving its headquarters to Chicago. Its first stock exchange was in 1946 and in 1954 they changed its name to Consolidated Foods Corporation to best fit its diversified
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1. Define strategy and define marketing strategy. Is strategy important for marketers? Support with examples and references. Due 5 August (10%) The term strategy has been succinctly defined by Walker‚ Boyd‚ Mullins‚ Lareche 2003 as a pattern of planned objectives‚ resources deployments and interactions in an organization with markets‚ competitors and other environmental factors. Mike Rukstad 2008‚ identified three critical components of a good strategy statement which are objective‚ scope‚ and
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