ARABIC BLACBERRY In October 2007‚ the launch of the first Arabic Blackberry was announced in the United Arab Emirates. The device had Arabic language input and an Arabic interface. Up until this point‚ the Blackberry was restricted to US and European use. The new initiative to bring the Blackberry to the Middle East and Africa had begun. The UAE’s mobile phone provider telco Etisalat collaborated with the creators of the Blackberry‚ RIM (Research InMotion)‚ to create the Arabic version of the e-mail
Free Middle East Arabic language Saudi Arabia
Concept Proposal Report MARK2313-2010-Y Brand Management Tutor: Lynn Stainsby Student name: Xuefang Geng Student ID number: P09011557 Submission date: 16 March‚ 2010 Contents Introduction 2 1. Product description 3 2. Brand Equity Analysis 3 2.1 Brand name 3 2.2 Brand image 4 2.3 Brand awareness & Brand-added value 5 2.4 Image Transfer 5 3. Marketing Plan 6 3.1 Market Gap and Competitors’ Performance 6 3.2 Market segmentation‚ positioning
Premium Brand Brand management Branding
|Carbohydrates (potatoes‚ rice‚ cereals‚ pasta‚ bread & some fruit and vegetables) |Proteins (meats‚ poultry‚ fish‚ dairy products‚ eggs and beans) |Fats (dairy products ‚ red meat some poultry and fish |Fibre (cereals‚ fruit‚ bread and vegetables.) |Minerals (fresh fruit and vegetables |Vitamins e.g. vitamin A.B‚ C‚ D‚ E (dairy products (milk‚ eggs and butter) fresh fruit and vegetables.) | | |Monday |Chocolate bars | | |
Premium Nutrition Obesity Milk
products or commodity products where bidding is involved Collaborative: Occurs when few alternatives are present and involves complex purchases. Prices too are high. Switching costs are very high and extremely important to collaborative customers. This is because the organizational customers invest in their relationships in the following areas: Money People Training costs Equipment Procedures & Processes The needs of both the customer as well as the seller is taken care of. Trust and commitment
Premium Cost Sales Customer
Summary Definition of Marketing Marketing is not manipulating consumers to get them to buy products they do not want and it is not just selling and advertising. Marketing is a group of activities designed to expedite transactions by creating‚ distributing‚ pricing‚ and promoting goods‚ services‚ and ideas. Marketing facilitates the exchange‚ the act of giving up one thing in return for something else. The central focus of marketing is to satisfy needs. (Example) People is willing to exchange
Premium Marketing
process starts wit awareness of the need for change. An analysis of this situation and the factors that have created it leads to diagnosis of their constructive characteristics and an indication of the direction in which action needs to be taken. Possible courses of action can then be identified and evaluated and a choice made of the preferred action. It is necessary to decide how to get from here to there. Managing change during this transition state is a critical phase in the change process. It is
Premium Strategic management Management Change management
Shannon Crocker March 11‚ 2011 HTT 230 Israel Johnson Crescendo Checkpoint 2. Utilize the cost-volume-profit analysis to determine how many rooms you would need to sell to reach the budgeted revenue goal of $150 per room. Fixed costs for the hotel are $470‚000 per room‚ and the labor cost to maintain each room is $40 (Analysis of Financial Statements‚ 2011). Formula: breakdown volume = fixed cost / sales price - variable cost BV= $470‚000 / $150-$40 BV= $470‚000 / 110 BV= 4272.7 or 4273
Premium Costs Cost Price
for writing the article “The Marketing Concept- RIP” which was published July 17th‚ 2006. He discusses the decline and the increasing irrelevance of the marketing concept idea and how firms are adapting this strategy in today’s market. Moore emphasis on the following points: 1. Importance of market research before launching a product 2. The need to focus on the product’s usage by the end users 3. The difficulty firms face to implement the marketing concept strategy in today’s market place.
Premium Marketing Apple Inc. Steve Jobs
conservation Prudence concept: revenue and profits are included in the balance sheet only when they are realized(or there is reasonable ’certainty ’ of realizing them) butliabilities are included when there is a reasonable ’possibility ’ of incurring them. Also called conservation concept. Du Pont analysis A type of analysis that examines a company ’s Return on Equity (ROE) by breaking it into three main components:profit margin‚ asset turnover and leverage factor. By breaking the ROE into
Premium Balance sheet Inventory Generally Accepted Accounting Principles
Case 1 - Design house Partnerships at concept design services Case summary The case is all about CDS (Concept Design services) ‚ earlier they were in to business to consumer business by d product name of “Focus” now they have moved from business to consumer to business to business format. They have tied up with many design house and they give them the design which they manufacture and then distribute to the customer. They also moved from manufacturing focus products to high – quality stylish
Premium Marketing