A Study on Brand-Switching Behavior and Promotional Strategies for High-End Airline Flight Services Mihir Dash* and Jacob Alexander** This study analyzes the impact of different promotional programs on the brand-switching behavior of students with respect to premium flight services to determine the ‘optimal promotional mix’ that service providers should offer. This study uses the Markov brand-switching model in combination with game theoretic techniques to find the optimal promotional mixes
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Chapter 01 Consumer Behavior and Marketing Strategy Multiple Choice Questions 1. Why is China very attractive to marketers around the world? A. because it represents a collective approach to marketing in contrast to the traditional individualist approach used in the United States and other western cultures B. Chinese consumers are very brand loyal C. they are the heaviest users of the Internet D. Chinese teens are easier to understand because they are less "trendy" than teenagers from other
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I’m on my way to Sociology class one day this semester‚ my Tuesday and Thursday 2:00pm session with Gloria Clay. I find myself in a bit of a rush this afternoon. Slept in late‚ had a lot of errands to run‚ lost track of time. At least I’m grateful that the weather is nice and the traffic is sparse today‚ but this doesn’t eliminate the fact that I’m not going to be on time for class. I am trying to stay relaxed in this situation but little do you know‚ I really hate running late for everything. It’s
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Group Two or more individuals‚ interacting and interdependent‚ who have come together to achieve particular objectives. Formal Group A designated work group defined by the organization’s structure. Informal Group A group that is neither formally nor organizationally determined; appears in response to the need for social contract. Command Group A group composed of the individuals who report directly to a given manner. Task Group Those working together to complete a job task. Interest
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Simon’s Theory of Administrative Behavior Simon (1976) clarified the processes by which goal specificity and formalization contribute to rational behavior in organizations (Scott p. 45). He criticized Fayol’s platitudes and Taylor’s "economic man" assumptions‚ proposing the "administrative man" who pursues his self-interests but often doesn’t know what they are‚ is aware of only some of the possible decision alternatives‚ and is willing to settle for an adequate solution than continue looking
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CASE INCIDENT 3: BONUSES CAN BACKFIRE Bonuses are really significant for all managers and employees. Bonus is a sum of money added to a person’s wages for good performance. It is a way of rewarding the employees’ work. That is why it is a significant way to get a good performance from employees. Bonuses might have both negative and positive effects on employees. The managers should know how to give bonuses. There are some sensitive facts that managers should implement. For instance‚ an
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its future state‚ its vision. While traditional planning processes delineate the steps on the journey‚ change management attempts to facilitate that journey. Therefore‚ creating change starts with creating a vision for change and then empowering individuals to act as change agents to attain that vision. The empowered change management agent’s need plans that provide total systems approach‚ are realistic‚ and are future oriented. Change management encompasses the effective strategies and programs to
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influence the behavior of human and a satisfied need ceases to motivate behavior. The second one is that the needs are arranged in an order according to the importance and hierarchy and order of needs may be influenced by culture. The third one is that human will persuade the need of next level when a certain level of need to get a minimum meet‚ so‚ lower level needs must be satisfied before higher level needs are activated. The final one is that several needs affect a person’s behavior at any one time
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declare a guilty verdict in the first five minutes‚ but one juror performs the Central Negative role in the group in order to save them from groupthink and also save the defendant from execution. Through this movie we would try to understand how individual behaviours work and how do they translate into a group. Also‚ we would be looking at how the group dynamics of such a randomly formed group‚ where none of the members know each other‚ work. We would be looking at how a single opposing view can‚
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Organizational Behavior: “Organizational behavior can be defined as the understanding; prediction and management of the human behavior affect the performance of the organizations.” - Fred Luthans The study of Organizational Behavior (OB) is very interesting and challenging too. It is related to individuals‚ group of people working together in teams. The study becomes more challenging when situational factors interact. The study of organizational behavior relates to the expected behavior of an individual
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