Organization Behavior
Maslow’s Hierarchy of Needs
Introduction
Abraham Harold Maslow publishes “Maslow’s Hierarchy of Needs Theory” in his paper which is called “A Theory of Human Motivation Psychological Review” in 1943. Abraham Harold Maslow said that human have five different level needs, but the degree of these needs are different at different point of time, so, the most urgent need is the main motivational factor for human to action. Therefore, Abraham Harold Maslow created “Maslow’s Hierarchy of Needs Theory” to motivate human by satisfying five different level needs of human at different point of time, in this theory, he separates the basic needs of human into five categories and level, and they are physiological needs, safety needs, love and belonging, esteem and self-actualization from the most lowest to highest. Besides, there are 4 basic assumptions for making the theory success. The first one is that only unsatisfied needs can be the incentive tool to influence the behavior of human and a satisfied need ceases to motivate behavior. The second one is that the needs are arranged in an order according to the importance and hierarchy and order of needs may be influenced by culture. The third one is that human will persuade the need of next level when a certain level of need to get a minimum meet, so, lower level needs must be satisfied before higher level needs are activated. The final one is that several needs affect a person’s behavior at any one time.
Case study: Café de Coral
Café de Coral in Hong Kong had performed their outstanding performance in organization management, including their human resources management and service quality management and their success had been recognized by society by granting different awards, such as Hong Kong Corporate Branding - Consumer Award (catering service category), Merit Award judging panel; Good personnel management Award issued by the Labour Department of the Hong Kong Special Administrative Region Government; Hewitt Limited
Introduction
Abraham Harold Maslow publishes “Maslow’s Hierarchy of Needs Theory” in his paper which is called “A Theory of Human Motivation Psychological Review” in 1943. Abraham Harold Maslow said that human have five different level needs, but the degree of these needs are different at different point of time, so, the most urgent need is the main motivational factor for human to action. Therefore, Abraham Harold Maslow created “Maslow’s Hierarchy of Needs Theory” to motivate human by satisfying five different level needs of human at different point of time, in this theory, he separates the basic needs of human into five categories and level, and they are physiological needs, safety needs, love and belonging, esteem and self-actualization from the most lowest to highest. Besides, there are 4 basic assumptions for making the theory success. The first one is that only unsatisfied needs can be the incentive tool to influence the behavior of human and a satisfied need ceases to motivate behavior. The second one is that the needs are arranged in an order according to the importance and hierarchy and order of needs may be influenced by culture. The third one is that human will persuade the need of next level when a certain level of need to get a minimum meet, so, lower level needs must be satisfied before higher level needs are activated. The final one is that several needs affect a person’s behavior at any one time.
Case study: Café de Coral
Café de Coral in Hong Kong had performed their outstanding performance in organization management, including their human resources management and service quality management and their success had been recognized by society by granting different awards, such as Hong Kong Corporate Branding - Consumer Award (catering service category), Merit Award judging panel; Good personnel management Award issued by the Labour Department of the Hong Kong Special Administrative Region Government; Hewitt Limited