Problem: The main problem faced by Eurotunnel’s senior management is that they have not developed a competitive pricing strategy to increase its passenger and freight travel market share. Case Solution: Eurotunnel should use a market-penetration pricing strategy at all times to gain freight customers. It should use a market-penetration pricing strategy during non-peak periods and a premium pricing strategy during peak periods with passenger car customers. Rationale: This strategy works best for Eurotunnel
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EVERY DAY LOW PRICING (EDLP) is a pricing strategy that has been a remarkable success for some manufacturers/retailers and a disaster for others. Despite some rather high-profile failures‚ the strategy attracts attention among all types of marketers. Recent reports indicate that 27% of consumer non-durable manufacturers and 23% of consumer durable manufacturers have adopted an Every Day Low Pricing strategy.
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CHAPTER 22 MANAGEMENT CONTROL SYSTEMS‚ TRANSFER PRICING‚ AND MULTINATIONAL CONSIDERATIONS LEARNING OBJECTIVES 1. Describe a management control system and its three key properties 2. Describe the benefits and costs of decentralization 3. Explain transfer prices and four criteria used to evaluate them 4. Calculate transfer prices using three different methods 5. Illustrate how market-based transfer prices promote goal congruence in perfectly competitive markets 6. Avoid making
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Portfolio Analysis Midterm Examination Date: March 12‚ 2013 1. If all investors become more risk averse the SML will _______________ and stock prices will _______________. A. shift upward; riseB. shift downward; fallC. have the same intercept with a steeper slope; fallD. have the same intercept with a flatter slope; rise 2. According to the capital asset pricing model‚ a security with a _________. A. negative alpha is considered a good buyB. positive alpha is considered overpricedC. positive alpha
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of Economics and Financial Issues Vol. 2‚ No. 2‚ 2012‚ pp.141-178 ISSN: 2146-4138 www.econjournals.com Theoretical and Empirical Review of Asset Pricing Models: A Structural Synthesis Şaban Çelik Deparment of International Trade and Finance‚ Yasar University‚ Izmir‚ Turkey. Tel: +90-232-4115343; Fax: +90-232-4115020. E-mail: saban.celik@yasar.edu.tr ABSTRACT: The purpose of this paper is to give a comprehensive theoretical review devoted to asset pricing models by emphasizing static and dynamic
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the analysis of queue systems. Pricing is one of the four p ’s of the marketing mix The effective price is the price the company receives after accounting for discounts‚ promotions‚ and other incentives. Price lining is the use of a limited number of prices for all your product offerings. This is a tradition started in the old five and dime stores in which everything cost either 5 or 10 cents. Its underlying rationale is that these amounts are seen as suitable price points for a whole range of products
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Table of contents Introduction 2 ROI and EVA® as Performance measures and their effects on managerial behaviour 2 Conclusion 4 Transfer pricing 5 Market-based Transfer Pricing 5 Full Cost Transfer Pricing 6 Cost-plus a mark-up transfer Pricing 6 Negotiated Transfer Pricing 7 References 8 Bibliography 8 Introduction “Managing for value has become the mantra of today’s executives as the reality of competitive environments force businesses to focus on improving profitability
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From: JMSB Analysis Group Date: December 2009 Group members: Jun Gao Jiaqi Yin Qing Zhang Antoine Vulcain Main issues: Evaluation of two possible products: 1. NPV of two possible products 2. WACC analysis --CPAM --Bond yield plus Recommendation: Product B(aircraft) will be suggested due to the situation of the company. ---If there are enough funds for the company‚ product A is also acceptable Analysis Summary: High Mountain as
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IMPACT ON PRICING: COMPARISONS‚ GROUP BUYING & AUCTIONS” * prepared by us has been possible due to the help and co-operation of many personalities. * * We have great pleasure in acknowledging the continuous encouragement and guidance of our respected Professor * Dr. Rajeev Roy * who has given us an opportunity to realize our effort in the form of this report. CONTENTS I. INTRODUCTION 2 II. WEB’S IMPACT ON PRICING: COMPARISONS 3 III. WEB’S IMPACT ON PRICING: GROUP
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Pricing strategy is an idea implemented into a plan to get the most favourable price for a service or product that will give way the highest profit. Pricing is one of the most important elements of the marketing mix‚ as it is the only mix‚ which generates a turnover for the organisation. The remaining 3p’s are the variable cost for the organisation. It costs to produce and design a product; it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing
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