Q1 Explain Marketing Mix for these Products and Service industries with suitable example of a company. 1) FMCG 2) Telecom 3) Education Answer : Marketing Mix of FMGC Product : Colgate[ Sensitive toothpaste ] : Product: " Colgate sensitive toothpaste is toothpaste which provides relief to sensitive teeth. " Some people’s teeth’s are normally sensitive towards special kind of conditions like when coming into contact with hot or cold substances. " Here this toothpaste provide relief
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Amnesty International: ‘IT’S NOT HAPPENING HERE‚ BUT IT IS HAPPENING NOW.’ [pic] Concept 29 May‚ 2006‚ the streets of Switzerland’s cities were transformed into a theatre of war. Youngsters with guns‚ bloody war victims and black-hooded tortured prisoners took over the streets at local bus stops‚ shopping centres and train stations. The organisation behind this attack was not an extremist terrorist group‚ it was Amnesty International. The children soldiers and tortured civilians were
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FMEA and its benefits with regards to CIA Failure Mode and Effects Analysis is a systematic and proactive technique for evaluating a process to identify where and how it might fail and to assess the relative impact of different failures‚ in order to identify the parts of the process that are most in need of change. FMEA analysis each item in a system‚ considers each possible way in which the respective item can fail‚ determines how each failure will affect system operation‚ and utilizes the results
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CHAPTER 14 GLOBAL MARKETING COMMUNICATIONS DECISIONS II: SALES PROMOTION‚ PERSONAL SELLING‚ SPECIAL FORMS OF MARKETING COMMUNICATION SUMMARY Sales promotion is any paid‚ short-term communication program that adds tangible value to a product or brand. Consumer sales promotions are targeted at ultimate consumers; trade sales promotions are used in business-to-business marketing. Sampling gives prospective customers a chance to try a product or service at no cost. A coupon is a certificate that
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Marketing Mix Michael Anderson MKT/421 May 30‚ 2011 Gabriel Renero According to the text-book Marketing an Introduction “Guided by marketing strategy‚ the company designs an integrated marketing mix made up of factors under its control—product‚ price‚ place‚ and promotion to find the best marketing strategy and mix” (Armstrong & Kotler‚ 2009‚ p. 47). In order to understand the marketing mix one must
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IBUS305 Essay Success factors Supply chain Supply chain is one of the factor that leads to the success of Ice Breaker nowadays. There is a huge amount of processess and members involved in Ice Breaker’s operations‚ beginning with the sourcing of raw materials to bringing finished products to customers’ hands in stores. First‚ the merino wool was shipped to China for top making. This process includes scouring the wool‚ carding‚ combing and washing. The next step of the supply chain is wool spinning
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Concepts of Managing Operations Lesson 1: Operations function & evolution of POM Learning Objectives After reading this lesson you will be able to understand ▪ Operations system in manufacturing and service organizations ▪ Conversion process ▪ Historical evolution of POM I welcome you all and hope you have an eminently enjoyable and enriching experience. With that‚ I seek your permission to get on with the proceedings. Here we go.
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changed‚ advertising agency: The Traditional Structure. In the 80s‚ later on in the 90s‚ some mega groups of advertising groups or marcom groups have developed : WPP‚ biggest one. WPP- own fully dozens of companies‚ some of them are doing advertising and some are doing digital marcom‚ some are doing PR Now they can provide a one stop shop for their clients‚ for the client it was affective because now the entire activity has been coordinated in house‚ in that agency. The downside of this process of
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ROOH AFZA Hamdard is one the increasing number of organizations who recognize and value their brands as strategic assets that are built through deeds‚ not merely words or images. While there has been a noticeable increase in more traditional marketing and communications among product and service companies‚ marketers at Hamdard believe that the right starting point is a thorough examination of how the brand is built today. It begins with identifying each point of interaction‚ or brand “touch point
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Institute of Business Administration & Management Assignment Kensington College of Business Report on Londonair Marketing Communications Plan to Mr. Ian Pirie Manager Director Subject: Marketing Management Professor: Neil Jones (KCB) Student Registration Number: 9876786 Date Issued: 18th March 2001 Hand in by: 6th May 2001 Kensington College of Business Wesley House‚ 4 Wild Court‚ Holborn‚ London‚ WC2B 4AU Phone: 020 7421 3683 Fax: 020 7404 6708 9876786 Table of Contents
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