BTEC Level 3 in Business UNIT 3 - MARKETING ASSIGNMENT 1 P1 Marketing Techniques Graph below shows Ansoff’s Matrix strategies. Market penetration (existing product on existing market). Market penetration uses existing products on an existing market. This strategy tries to achieve growth of sales through encouraging brand loyalty‚ encouraging more purchases‚ taking customers from rivals and converting non-users to users. An example of this strategy is
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What Is Our Youth Facing In Our Society Today? Children today are faced with a more hostile world than the one in which their parents grew up. Because of this‚ today’s children are also experiencing greater fears and worries. The fears of Violence‚ Drugs‚ AIDS‚ and Divorce are problems most adults didn’t even consider while growing‚ yet they are commonplace among kids today. The effects of fears on young people lives today come from Drugs‚ Violence‚ AIDS and Divorce. I believe that
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Unit 3: Introduction to Marketing Nike Market Research Market research helps Nike to make decisions by helping them to understand the changing dynamics of the market. Market research helps Nike understand who their target market are along with its competitors it has and where they differ. It helps Nike to make improvements‚ change their business plan or change their product. There are 2 types of market research‚ these are primary and secondary research. Primary Research Primary Research would
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Questions: 1. Do you think Wal-Mart is doing enough to become more sustainable? 2. What are the problems Wal-Mart has faced‚ and what has the company done to address them? 3. Why has Wal-Mart tended to improve performance while other retail outlets have been suffering financially? 1. Personally‚ I do not feel that Wal-Mart has done enough to become more sustainable. Although they have certainly set goals as a company‚ they are still in it for the bottom line. Everything I have read is about
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Unit 3 – M1 Compare Marketing Techniques Used In Marketing Products in Two Organisations In this assignment I am going to compare the similarities and differences that marketing techniques described in P1 are used for the product or service chosen in Tesco and Oxfam. Firstly I will start by discussing the differences between Tesco & Oxfam. Tesco is a supermarket‚ so their marketing techniques will be completely different to Oxfam as they will have to take an approach that requires customers
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A decade is a period of 10 years. Cultural generations are cohorts of people who were born in the same date range and share similar cultural experience. The idea of a cultural generation‚ in the sense that it is used today gained currency in the 19th century. Prior to that the concept "generation" had generally referred to family relationships. Today’s world involves threatening serious problems. The three issues of today’s world are: global financial crisis‚ global warming and food scarcity
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time in Bombay‚ In Hong Kong in Buenos Aires. We have to send our best and brightest overseas and make sure they have the training that will allow them to be global leaders who will make GE flourish in the future.” Jack Welch Discuss the challenges facing Multinational Corporation in the management of global talent. In a highly competitive global economy where the other factors of production- capital‚ technology‚ raw materials and information‚ are increasingly able to be duplicated “the calibre
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Project Management Investigation of the Planning of a Low-rise Domestic or Commercial Building and Production of Planning Documentation Portfolio Task 1 (For P1): Pre-Construction Phase Client brief: The client brief is where the client and the architect sit down with each other and discuss what the client wants built. The architect usually asks a range of questions to be able to do a suitable design as accurate as possible to the client’s needs. The budget for the project is also confirmed
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Blue‚ 18. Set. Hit. Hit. Zach. Zach. Crossbuck 30. Crossbuck 30. Crossbuck 30. Crossbuck 30. - Ready? - Ready. The Eagles will have to go for it on fourth down with just 42 seconds left in the game and no timeouts. Coach Taylor can get his first winning season for the Shiloh Christian Academy if they can pull this play off. Move it‚ team! Set‚ hit! Zach Avery pitches back to Jacob Hall. Jeremy Johnson’s going down the field. - Here come the Tigers. - Throw
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International Relations Final Review Sheet a. Drawing from class resources‚ discuss why or how women’s rights are human rights‚ and are important on a global level. Select 2 issues to discuss. You might start with Secretary Clinton’s speech at the UN‚ for example. Bring in evidence and examples to support your points. Finally‚ discuss solutions to these issues that affect women’s wellbeing (e.g. UN Res. 1325; Muhammad Yunus’ micro credit; UN or NGO programs or others). Secretary Clinton’s speech
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