Case Study: WorldCom From its beginnings as a long distance call player to handler of Internet data traffic‚ WorldCom was a spectacular firework in the sky before it crashed out as one of the biggest bankruptcies America has witnessed in its corporate history. WorldCom carried more international voice traffic than any other company. It carried a large amount of the world‟s Internet traffic. WorldCom owned and operated a global IP (Internet Protocol) backbone that provided connectivity in more
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Abstract Objective : To study and review an article that focuses on the corporate culture in relationship marketing. (The role of corporate culture in relationship marketing – Ilesias.O et.al‚ 2009) Methodology : The paper used a qualitative methodology involving interviews of related personnel. The interviews were then analyzed throught the grounded theory method. Conclusion : It was learnt that there are two key values that are needed to put relationship marketing in effect‚ which are client
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Corporate Culture Culture refers to the fundamental values and norms that a group of peoplesuch as an ethnic group‚ a nation‚ a corporation‚ or some other organization or professionholds or aspires to hold. Every culture distinguishes itself from others by the specific ways it prefers to solve certain problems‚ such as those that arise from relationships with other people‚ from the passage of time‚ and in dealing with the external environment. Groups of people have "typical" cultural traits that
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One of the most controversial issues that has been widely debated over the last two decades is the corporate social responsibility of organizations. Opinions about business’s social responsibilities lie mainly between two extremes. At the one extreme is the classical view that states business is an economic institution directed towards profit whose only responsibility to society is to provide goods and services and to return maximum benefits to shareholders (Robbins‚ Bergman‚ Stagg and Coulter‚ 2003:
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1. Describe the situation at Lehman Brothers from an ethics perspective. What’s your opinion of what happened here? To attribute Lehman’s failure to “unprecedented adverse events in the financial markets” completely overlooks the irresponsible ethical behavior of employees and managers. Students should mention the culture of corruption that existed at Lehman’s and the lack of controls that ultimately resulted in their downfall. An interesting finding was the acceptance of a rule‚ Repo 105‚ that
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MINI CASE: THE FILURE OF CORPORATE GOVERNANCE AT ENRON 1.Which parts of the corporate governance system‚ internal and external‚ do you believe failed Enron the most? In the evaluation of the Enron’s case; by trying to see the very big picture‚ it is not only about that the internal part of the corporate governance system was failed or but also the external part of the corporate governance system was also failed. As noted on the last paragraph of the mini case‚ many people from different positions
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Corporate Culture Paper In every walk of life individuals encounter various types of environments or cultures which affect many aspects they are involved in. These cultures are dependent upon the situations and origination of all those impacting the environment. Organizations are also affected by culture and have a culture all of their own. The environment of an organization is commonly referred to as corporate culture and is influenced by many factors. The primary factors which influence corporate
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is going to examine a dramatic change conducted by NUMMI’s leadership. It will address three main reasons which made this change possible: • Creating a new production system • Developing a new management system • Reformation of corporate culture. And finally‚ the recommendations will be identified that should have been implemented in order to run the plant efficiently another two or more decades. Analysis of Situation By 1982‚ GM’s Fremont plant‚ California‚ employed over 7
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Alaska Airline & Corporate Culture A unique cultural characteristic of Alaska Airline would be the benefits they allot their employees. After 90 days of working with Alaska Airline‚ an employee earns benefits which allows him or her to fly anywhere at anytime with 1 other individual. In addition to this‚ the employee is given 6 “buddy passes” each year which allows the employee to give 6 roundtrip tickets to people other than himself or the 1 person he chooses to travel with. The best part
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Chinese Elements in corporate culture There are three aspects‚ which can reflect the influence of Confucianism to corporate culture. 1. The unity of nature It is about the harmony with the nature. Respecting and complying with the law of nature is very important to human. For a company‚ especially those manufactory companies‚ applying an eco-friendly producing method and concerning about environment are social responsibilities a company should take. It can also improve companies’ images for
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