service to customers who wish to return their purchases within 30 days of purchase and willing to refund customers balance as store credit without any penalty charged. c) Product is Uniquely Better Zalora.com.my conducts various interviews and market research on potential brands that will attract and sell successfully to customers because Zalora wants customers to consider these potential brands superior and unique to the competition on the Internet. For instance‚ Zalora.com.my is willing to take
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What is Brand? American Marketing Association defines Brand as "Name‚ term‚ symbol‚ sign‚ or design or a combination of them‚ intended to identify a seller or a group of sellers and to differentiate them from those of competitors". Thus a brand identifies the seller or maker. A brand is a complex symbol that can convey up to six levels of meaning viz. Attributes‚ Benefits‚ Values‚ Culture‚ personality and User. Scott Davis suggests visualizing a Brand Pyramid in constructing the image of brand
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the UK targets in terms of renewable energy? * The Government is committed to supporting renewable energy as part of a diverse‚ low-carbon and secure energy mix. Alongside gas and low-carbon transport fuels‚ nuclear power and carbon capture and storage (CCS)‚ renewable energy brings energy security‚ decarbonisation of our economy and green growth. Since the first Renewable Energy Roadmap in 2011‚ the UK is on track to meet our first interim target on the way towards our ambitious target of 15%
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Holiday Tentative Draft Teaching dates Term 3: 16 March 2015 till 14 June 2015 Module Code Module Name Total Credits Contact hours Assessment Type Exam/Assessment submission date Lecturer BM0421 Business Research Analysis 10 Credits 24 hours 100% Coursework 25-May-15 Donald Tan Business Environment & Strategic Management 75% Coursework 18-May-15 SM0495 20 Credits 48 hours 25% Exam 21-May-15 Dissertation Preparation and Research Methods NA 3 hours NA NA Jeffrey Tan Tue Wed
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Recruitment and Selection Practice of NOKIA Executive summary: For this project‚ we have chosen the company NOKIA. Nokia is a mobile telecommunications company‚ and offers far more than just mobile phones for everyday use. Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day‚ more than 1.3 billion people use their Nokia to capture and share experiences‚ access information
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Target Market Selection and Positioning Strategy Forever Fitness will enter into Brisbane’s already thriving fitness industry‚ a market that has been steadily growing as the population’s interest in keeping fit and healthy increases. However‚ while a vast majority are gyms and clubs with a wide audience‚ there is not much of a provision of establishments focusing on the needs of the elderly‚ as mentioned previously with Green Apple Wellness Centre in Bald Hills being the only registered elderly
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business conduct Nokia aims to be among the world’s leading companies in responsible business practices We examine the entire value chain and product lifecycles to ensure that we meet the expectations of responsible business Appropriate business behavior Nokia communicates its corporate responsibility (CR) ambitions through all of its employees‚ with work practices reflective of Nokia’s Code of Conduct Governance Nokia believes that real progress is made only when policies and programs are sustainable
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Unit 3 Case Study Nokia Analysis Kaplan University School of Business MT460 management Policy and Strategy Professor Bagley February 19‚ 2013 Nokia Analysis Introduction Nokia is one of the largest telecommunication manufacturer companies in the world. They are recognized globally for their reliable and high quality products. Though they are a pioneer in manufacturing mobile phones and the GSM technology‚ Nokia’s profitability has been on the decline in recent years. A reduction
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The purpose of this report is to show how’s the level for the Champagne Market in the UK in 2010. In the report are covered the Micro Environmental Factor‚ the Macro Environmental Factors and the Marketing Mix. The main source is the MINTEL Report about Champagne and Sparkling wines from February 2010. Table of Contents: 1. Introduction 2. Micro Environmental Factors 3. Macro Environmental Factors 4. Marketing Mix 5. Conclusion 6. References 1. Introduction In the
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business itself‚ in the minds of potential buyers (Kapferer‚ 1992‚ p. 9). This is reflected in the value of brands‚ which are the anchors of company’s value. Products are introduced‚ they live and disappear but brands endure (Kapferer‚ 1992‚ p. 17). The term ``brand’’ holds multiple meanings. According to John Murphy‚ founder of Inter brand (Ingham‚ 2003)‚ a brand is not only an actual product‚ but also the unique property of a specific owner. Brands are increasingly considered to be the primary capital
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