Case: Innovation at 3M Corporation What had been 3M’s traditional approach to innovation? Product developers at 3M generally relied on more traditional methods of seeking marketing input. They collect data from sales representatives‚ focus groups‚ customer evaluations‚ site visits‚ and data on risk factors for diseases. Product developers mainly focused on finding new angel or twist on early trends and basically didn’t have direct access to customers. In 3M‚ Sales representatives contacted with
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3M Case Study 1. Classify the Greptile Grip golf glove by the two methods discussed in the class. Identify what kind of product the Greptile Grip golf glove best belongs to. Explain why. I would have to say the Greptile Grip golf glove best belongs to business goods because it is a product that can directly or indirectly assist in providing products for resale. For instance‚ the glove can assist in the purchase of clubs from 3M or even more of their products if they like it. Gloves are not the
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Executive Summary 3M Singapore controls many market leading brands in their various markets‚ such as Post-It®‚ Scotch® Tapes‚ Scotch-Brite® and Command™. In this report‚ we will be focusing on the brand – Command™. We aim to address the problem of the erosion of Command™’s competitive advantage in its increasingly competitive industry by providing improved/new BTL strategies which Command can undertake. Based on our survey‚ there are 2 interesting findings which we aim to tackle through our recommendations
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3M is one of the thirty businesses of the Dow Jones Industrial Average and Standard & Poor’s 500 Index. The company has worldwide sales of $29.6 billion‚ and international sales of $19.6 billion‚ which makes up about 66% of the company’s total sales. After analyzing 3M’s annual balance sheets for the past five financial years‚ we can compare the company’s assets and liabilities and predict its future progress. 3M’s current ratio is positive because its current assets are all higher than that
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Minnesota Mining & Manufacturing Company Case Study Table of contents Table of contents Page 1 Introduction to 3M Page 2 Market and products Page 2 Performance over the last 5 years Page 3 International Marketing Activities Page 4 Miscellaneous Topics Page 6 Appendix 1 Page 7 References Page 8 Introduction to 3M 3M Company‚ the Minnesota Mining and Manufacturing Company‚ was founded in 1902 by five businessmen. They wanted to make a profit out of minerals for grinding
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Innovation Best Practices - 3M Case Study Introduction We have been working with a number of global organizations on innovation practices for New Product Introduction (NPI) and have found in companies like: SAP‚ Microsoft‚ Bell Canada‚ Siemens etc‚ - that operationalizing innovation from its early creative stages is a stocatto like tango. Balancing creative tension to ensure innovation downstream execution traction requires tremendous leadership navigation and skill. It is so difficult for
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3M Corporation Company Background: The Minnesota Mining & Manufacturing Corporation (3M) was founded in 1902. It reported sales revenues of $16.7 billion during the year 2000. These revenues came from 3M ’s six business divisions: industrial; transportation‚ graphics‚ and safety; healthcare; consumer and office; electro and communications; and specialty materials. All business divisions were profitable in 2000. The same year‚ the company made more than 60‚000 products and about $5.6 billion sales
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Introduction 3M stands for Minnesota Mining and Manufacturing Co. It was founded by five businessmen in 1902 at the town of Two Harbors‚ Minn (3M‚ 2012). They originally financed the company to mine the mineral cornundum for grinding wheel abrasives but the investment became a failure because it turned out that the mineral was actually low-grade anorthosite (Goetz‚ 2011). After being done with mining‚ the founders bought a sand paper company but struggled on how to run it. Eventually‚ Lucius Ordway
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50‚000 Products but 3M Still Searching for Growth According to Mr. Thulin‚ 3M’s CEO‚ “.‚ is trying to maintain 3M’s reliable profitablitly while giving sales growth a bit more zip.” 3M has a vast product line already so in order for Thulin to increase profit even more he is going to have to be innovative and come up with several strategic plans. On the business side‚ he is going to have to see what products are not reaching the target sales growth and maybe sell them off to another company and
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3M Should Paul Guehler approve the Authorization for Expenditure for the new privacy screen if Andy Wong sends it up to him? First two attempts of Wong’s team to launch new product crushed. First of all‚ it can be because of false assumptions (“dangerous assumptions”) that were made by team. That’s why we can conclude that level of uncertainty for new security screeen is rather high and Optic System doesn’t see all opportunities and threats. There is no relevant marketing research for new product
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