Case: Innovation at 3M Corporation What had been 3M’s traditional approach to innovation? Product developers at 3M generally relied on more traditional methods of seeking marketing input. They collect data from sales representatives‚ focus groups‚ customer evaluations‚ site visits‚ and data on risk factors for diseases. Product developers mainly focused on finding new angel or twist on early trends and basically didn’t have direct access to customers. In 3M‚ Sales representatives contacted with
Premium Research Innovation Marketing
Six Sigma at 3M 1. What are the potential benefits and risks of implementing Six Sigma at 3M? Benefits: Six sigma not only provides a platform to improve existing processes but also enables 3M to design new processes in an efficient manner so that it results in lowered costs‚ increased sales‚ improved customer satisfaction‚ improved managerial development‚ increased cash flow and increased pace of development of 3M. 3M Acceleration was implemented by 3M to improve efficiency and pace of product development
Premium Innovation Six Sigma Process management
emerged over time? 3M goes back to 1902 when five Minnesota businessmen established the Minnesota Mining and Manufacturing Co. to mine a mineral that they thought was corundum‚ which is ideal for making sandpaper. The mineral‚ however‚ turned out to be low-grade anorthosite‚ nowhere near as suitable for making sandpaper‚ and the company nearly failed. To try and salvage the business‚ 3M turned to making the sandpaper itself using materials purchased from another source. In 1907‚ 3M hired a twenty-year-old
Premium Innovation Business United States
3M Case Study 1. Classify the Greptile Grip golf glove by the two methods discussed in the class. Identify what kind of product the Greptile Grip golf glove best belongs to. Explain why. I would have to say the Greptile Grip golf glove best belongs to business goods because it is a product that can directly or indirectly assist in providing products for resale. For instance‚ the glove can assist in the purchase of clubs from 3M or even more of their products if they like it. Gloves are not the
Premium A Great Way to Care Marketing
specialization in tapes and adhesives are 50%-60% division turnover and abrasives are 40%-50% ■ Access to experience and knowledge pool of the worldwide organization and profiting from close connection in the marketing strategies of over 50 divisions in 3M ■ Natural fit with the culture of the Special and Niche categories ■ Groomed employees grow and develop to become product experts Weakness ■ IBD had not concentrated on the MRO segment because it was fragmented with slight brand loyalty ■ Sales
Premium Marketing Sales Customer service
3M is one of the thirty businesses of the Dow Jones Industrial Average and Standard & Poor’s 500 Index. The company has worldwide sales of $29.6 billion‚ and international sales of $19.6 billion‚ which makes up about 66% of the company’s total sales. After analyzing 3M’s annual balance sheets for the past five financial years‚ we can compare the company’s assets and liabilities and predict its future progress. 3M’s current ratio is positive because its current assets are all higher than that
Premium Dow Jones Industrial Average Finance Dividend
Strength : 1) Since 3M Co. holds its consistency in the industry for 80 years of operation‚ rendering good qualities of their products and services satisfying the needs of their customers and clients. 2) Taking risk in expanding of subsidiaries in the global market. Recruiting thousands of employees to be part of the company. Weaknesses: 1) No formal organizational chart was formulated in company. 2) Not advisable to put a word “ AUTONOMOUS” which is subject to its own laws or regulation only
Premium Strategic management Corporation Strategy
Elevator Pitch: 3M Corporation have a history of succeeding through a culture of innovation along with leveraging existing core technologies. 3M management demonstrates existence of different divisions as independent businesses with their individual units of operations. In addition‚ the cross divisional support between various units like sharing personnel resources‚ distribution channels‚ 3M provided multiple possibilities for innovation. In such an encouraging corporate culture‚ should Optical Systems
Premium Political correctness
what extent is 3M justifiably highlighted as the ‘innovating machine’? Answer: This case study has highlighted some of the key activities and principles that contribute to 3M’s performance. Many of these are not new and are indeed used by other companies. However‚ in 3M’s case they may be summarized as an effective company culture that nurtures innovation and a range of management techniques and strategies that together have delivered long-term success. There is evidence that 3M supports these
Premium Innovation Management Creativity
The company 3M is a diverse company that was incorporated on June 25‚ 1929 with presence in more than 10 industries alone. “3M products are sold through a number of distribution channels‚ including directly to users and through wholesalers‚ retailers‚ jobbers‚ distributors and dealers in a range of trades in a number of countries worldwide” ("3M Co‚" n.d.‚ para. 1) The company head quarters is located in St. Paul Minnesota‚ however 3M has locations all over the United States. 3M is best known within
Premium Computer