1 Given a description of a specific business enterprise‚ write a management job description that incorporates the basic activities that comprise the management process and the job of a manager. 2 Given a continuous scanning of one’s actual and potential environments (internal‚ external‚ and interfaces)‚ analyze a case describing a business about to expand or contract in its market by preparing a SWOT document that collectively analyzes the effect of the proposed expansion or contraction on the company’s
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Business Ethics Social responsibility requires individuals engaging in business endeavors to behave in an ethical manner. Ethics are principles of behavior that distinguish between right and wrong. Ethical conduct conforms to what a group or society as a whole considers right behavior. People working in business frequently face ethical questions. Business ethics is the evaluation of business activities and behavior as right or wrong. Ethical standards in business are based on commonly accepted principles
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COURSE OUTLINE SESSION : DECEMBER 2013 DEPARTMENT : DEPARTMENT OF COMMERCE PROGRAMME : DIPLOMA IN MARKETING LECTURER : NOR ZARINA BINTI PITDIN CLASS : DPM 5A COURSE BUSINESS ETHICS COURSE CODE PB503 CREDIT 3 SYNOPSIS BUSINESS ETHICS is about relationships‚ values‚ justice‚ and culture (personal‚ professional‚ corporate‚ national and global). It also provides a basic framework for examining the range of ethical issues arising from a business context. This course also
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In this paper I will analyze and assess legal and ethical modifications on marketing relations as it relates to both consumers and organizations. This research will analyze three to five ethical issues that relates to marketing and advertising‚ intellectual property‚ and regulation of product safety. The discussion of arguing for or against Direct-to-Consumer (DTC) marketing by drug companies will also be analyze. This paper will also determine who regulates compounding pharmacies under the current
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Long term maintenance of a classic brand name A Nestlé case study Page 1: Introduction Kit Kat was launched in 1937. Since then‚ it has consistently been one of the best selling chocolate bars on the market and has acquired an instantly recognisable brand name and identity. In 1997‚ British sales of Kit Kat amounted to some £227 million‚ which made it easily the most popular confectionery product on the market. Forty four Kit Kats are consumed every second in the UK! The UK confectionery market
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Introduction Marketing mix is an important element to start a new business. It is include 4Ps which are product‚ place‚ price and promotion. In our project‚ we focused on these 4Ps to achieve our goal. We wrote our survey questions considering the 4Ps to investigate people’s opinion and start thinking about our marketing strategy for the online shopping website. Furthermore‚ after finishing the survey and investigated peoples’ views‚ we decided how to design our website and market it to satisfy
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TABLE OF CONTENTS TABLE OF CONTENTS 2 INTRODUCTION 3 ETHICS AND MORALITY 4 MORAL MANAGEMENT OF ETHICS 5 ETHICAL ROLE OF MANAGERS 8 ETHICAL DILEMMAS 10 DECISION MAKING FRAMEWORK 12 FOSTERING ETHICS 14 CONCLUSION 16 INTRODUCTION Ethics in the corporate environment was at the beginning of this century deemed as an oxymoron as corporates and people alike believed it was impossible to conduct and succeed in business while being ethical and morally upright. However‚ after observing the numerous
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Ethics involves the moral principles of what is right or wrong behavior. In the case of marketing and advertising a major ethical issue is invasion of privacy and stereotyping. When a company conducts market research to determine their target market‚ for example‚ it can be problematic if the analysis of the population is taken in an irresponsible manner which places a certain group into a category. This can lead to undesirable results resulting in stereotyping. Another example of an ethical issue
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BUSINESS ETHICS Q.1 a) What are the legal issues involved in this case‚ and what are the moral issues? How are the two different kinds of issues different from each other‚ and how are they related to each other? Identify and distinguish the “systemic‚ corporate‚ and individuals” involved in this case. b) Analyze the ethics of marketing Publius using utilitarianism‚ rights‚ justice‚ and caring. In your judgment‚ it is ethical to market Publius? Explain. Q.2 a) Identify the behaviors
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personalised marketplace: beyond the 4Ps Ronald E. Goldsmith Professor of Marketing‚ College of Business‚ Florida State University‚ Tallahasee‚ Florida‚ USA Keywords At the heart of most presentations of marketing management lies the time-honored concept of the 4Ps ± product‚ price‚ promotion‚ and place ± the Marketing Mix ± that Abstract summarise key decision responsibilities of Theories of marketing management and strategy need to evolve marketing managers (e.g. McDonald and and change
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