SWOT analysis The SWOT analysis is a strategic planning method which takes into account both internal and external factors. The internal factors are the strengths and weaknesses internal to the organisation‚ while the external factors are the opportunities and threats external to the organisation. * Strengths: characteristics of the organisation that give it an advantage on competitors. * Weaknesses: characteristics that put the organisation on a disadvantage relative to competitors.
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BRAND MANAGEMENT Project on LOREAL L’Oreal Today’s Cosmetic market place is a huge global economy worth approximately $40 billion‚ mostly generated in the western countries but it is ever expanding into other global markets and these expand. One of the best known and oldest cosmetic providers is L’Oreal. Brand Personality The Brand personality of L’Oreal mainly reflects the attributes of being Competent and Sophisticated. Synonymous with the ’Because you’re worth it’ strap line‚ L’Oreal
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fashion is becoming more and more popular than traditional Indian clothes. India’s fashion imports are rising by 11% a year. This shows that India’s economy is expanding because the country can now spend money on luxury clothing like Gucci and Giorgio Armani where as before they could not. 350 million Indians also speak English as well as their native language and as English is the world’s main trading language; this means that they can easily trade and communicate with more economically developed
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accessible luxury. When Krakoff joined Coach in 1996 he helped position the company to lead in the “accessible luxury” segment. By 2000‚ Coach was dominating this market along with other competitors such as Michael Kors‚ Salvatore Ferragamo‚ Prada‚ Giorgio Armani‚ Dolce & Gabbana‚ and Versace. The luxury goods industry had a direct bearing on Coach’s profit potential. This effect can be explained
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Page 1 of 8 ANZMAC 2009 Vertical Brand Extensibility: A Conceptual Framework Nicolas Pontes‚ Monash University‚ nicolas.pontes@buseco.monash.edu.au Colin Jevons‚ Monash University‚ colin.jevons@buseco.monash.edu.au Abstract Brand extension have been discussed to a great extent during the past two decades‚ however‚ most of the work has focused horizontal extensions and little attention has been payed to vertical brand extension. To fulfil this imbalance of existing knowledge‚ in this article
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2) For the global fashion apparel industry explain key dominant features and industry driving forces. Outline Zara’s strategies for leveraging this. Industry overview: The global fashion apparel industry is one of the most important sectors of the economy in terms of investment‚ revenue‚ and trade and employment generation all over the world. Some of its major contributors are: Significant consolidation in retail Increasing use of electronic commerce in retail Wholesale trade The
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PPBM4511 Mid Term Multiple Choice Identify the choice that best completes the statement or answers the question. ____ a. b. c. d. e. 1. The concept of exchange is important to marketing because: if all the conditions for an exchange are in place‚ then the exchange will be completed exchange provides money to marketers marketing activities help to create exchange marketing activities are a requirement for exchange to take place money is the only medium of exchange for business marketers
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Luxury Fashion Branding Trends‚ Tactics‚ Techniques Uche Okonkwo luxury fashion branding luxury fashion branding trends‚ tactics‚ techniques Uche Okonkwo © Uche Okonkwo 2007 Foreword © James Ogilvy 2007 All rights reserved. No reproduction‚ copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced‚ copied or transmitted save with written permission or in accordance with the provisions of the Copyright‚ Designs
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OPERATIONAL MARKETING: L’OREAL & THE BODY SHOP L’Oreal is one of the largest cosmetics companies in the world. It produces and markets a range of make-up‚ perfume‚ hair and skin care products. The company’s products are sold under well-known brands such as L’Oreal Paris‚ Garnier‚ Maybelline‚ SoftSheen Carson‚ CCB Paris‚ L’Oreal Professionel‚ Kerastase‚ and Redken. It markets 19 global brands through three divisions: cosmetics (comprising of skincare‚ haircare‚ make-up‚ hair colorants‚ perfumes and
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Competitive Intelligence – Samsung Electronics Project 4 Sarah Stottsberry Samsung Electronics is one of Samsung Group’s multinational corporations. Samsung Group is South Korea’s largest conglomerate that serves several major global industries including but not limited to electronics‚ machinery‚ chemical‚ financial services‚ engineering‚ and entertainment. Company Vision "Leading the Digital Convergence Revolution" Outstanding financial returns during the semiconductor boom of the
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