brand marketing loreal
BRAND MANAGEMENT
Project on LOREAL
L’Oreal
Today's Cosmetic market place is a huge global economy worth approximately $40 billion, mostly generated in the western countries but it is ever expanding into other global markets and these expand. One of the best known and oldest cosmetic providers is L'Oreal.
Brand Personality
The Brand personality of L’Oreal mainly reflects the attributes of being Competent and Sophisticated. Synonymous with the 'Because you're worth it' strap line, L’Oreal remains the premium mass-market brand offering consumers accessible luxury through leading-edge products that out-perform the competition.
Core Values & Value Proposition
The core values are driven by the motto “Beauty for all “. The main pillars of their value proposition are 1) Research and Innovation 2) Safety, Performance and Sensory Experience 3) Sustainable development
Performance
L'Oreal has been successful in generating a worldwide Brand Identity only because of the company's powerful core values and brand personality. This successful Global Branding Strategy of L'Oreal helped the company to earn significant levels of revenue in the past years.
In the year 2005, L'Oreal was valued as a $18.89 billion company.
In 2004, total value of the L'Oreal Brand was $5902 million.
In 2003, the company recorded a value of $5600 million.
2012
Cosmetics Production
Cosmetics Sales
Western Europe
45.0%
35.6%
North America
22.4%
25.0%
New Markets
32.6%
39.4%
Total
100.0%
100.0%
Brand’s product portfolio and performance
Professional products
L'Oréal Technique
L'Oréal Professionnel, including ARTec and Innate
Kérastase (created by L'Oreal in 1964)
Kéraskin Esthetics, created by L'Oreal in 2007 and specializing in skin care professionals.
Matrix Essentials, founded by Arnie Miller in 1980 and acquired by L'Oreal in 2000.
Mizani, founded in 1991 and bought by L'Oreal in 2001.
PureOlogy Research, founded in 2001 and acquired by L'Oreal in 2007.
Project on LOREAL
L’Oreal
Today's Cosmetic market place is a huge global economy worth approximately $40 billion, mostly generated in the western countries but it is ever expanding into other global markets and these expand. One of the best known and oldest cosmetic providers is L'Oreal.
Brand Personality
The Brand personality of L’Oreal mainly reflects the attributes of being Competent and Sophisticated. Synonymous with the 'Because you're worth it' strap line, L’Oreal remains the premium mass-market brand offering consumers accessible luxury through leading-edge products that out-perform the competition.
Core Values & Value Proposition
The core values are driven by the motto “Beauty for all “. The main pillars of their value proposition are 1) Research and Innovation 2) Safety, Performance and Sensory Experience 3) Sustainable development
Performance
L'Oreal has been successful in generating a worldwide Brand Identity only because of the company's powerful core values and brand personality. This successful Global Branding Strategy of L'Oreal helped the company to earn significant levels of revenue in the past years.
In the year 2005, L'Oreal was valued as a $18.89 billion company.
In 2004, total value of the L'Oreal Brand was $5902 million.
In 2003, the company recorded a value of $5600 million.
2012
Cosmetics Production
Cosmetics Sales
Western Europe
45.0%
35.6%
North America
22.4%
25.0%
New Markets
32.6%
39.4%
Total
100.0%
100.0%
Brand’s product portfolio and performance
Professional products
L'Oréal Technique
L'Oréal Professionnel, including ARTec and Innate
Kérastase (created by L'Oreal in 1964)
Kéraskin Esthetics, created by L'Oreal in 2007 and specializing in skin care professionals.
Matrix Essentials, founded by Arnie Miller in 1980 and acquired by L'Oreal in 2000.
Mizani, founded in 1991 and bought by L'Oreal in 2001.
PureOlogy Research, founded in 2001 and acquired by L'Oreal in 2007.