Anuja Prasha
1.1
L’Oreal Paris
The L’Oreal Paris Brand Division of L’Oreal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass.
L’Oreal Paris is a truly global beauty brand with many internationally renowned products. For most, the name “L’Oreal” is immediately evocative of the brand’s signature phrase, "Because I'm Worth It.”— the concept behind the legendary advertising campaign for the Superior Preference® hair colour launch in 1973. Today, it represents the essence of the L’Oreal Paris brand as a whole, a spirit which is about helping every woman embrace her unique beauty while reinforcing her innate sense of self-worth.
As the biggest beauty brand in the world, L’Oreal Paris has an unparalleled commitment to technology, research and innovation, providing ground breaking, high-quality products for women, men, and children of all ages and ethnicities. L’Oreal Paris is notably dedicated to celebrating the diversity of beauty – the company’s broad range of spokespeople include Andie MacDowell, Beyoncé Knowles, Diane Keaton, Jennifer Lopez, Julianna Margulies, Eva Longoria, Milla Jovovich, Laetitia Casta, Freida Pinto, Doutzen Kroes, Aimee Mullins, Lea Michele, Julianne Moore, and Claudia Schiffer.
The L’Oreal Paris brand encompasses the four major beauty categories – hair colour, cosmetics, hair care, and skin care – and includes such well-known brands as Superior Preference®, Excellence and Colour Experted® hair colours; EverPure, EverStrong, EverSleek, Ever Crème and EverStyle; skin care brands including Revitalift®, Youth Code, Age Perfect®, Men’s Expert, Sublime Sun and L'Oréal Paris Cosmetics, including Colour Riche®, True Match™ and Studio Secrets™ Professional collections, Voluminous®, Double Extend®, Telescopic® mascaras, among many others.
Mission:
At the forefront of innovation in science, our teams of researchers use