Edexcel BTEC Level 5 Higher National Diploma in Business-Human Resource Management-Management Marketing Principals On unit 4 By Nadeera Thanushani Human Resource management Institute .#246‚Nawala Road‚Nawala.Sri Lanka Content Executive summary The summery describe the history‚mission‚vision‚purpose‚ and sunsilk’s total brand and how company manages these brands for segmentation‚targeting‚ and positioning.This report tells us that how company selects their segmentation‚targeting and
Premium Marketing
Slogan USP HUL (Unilever) Personal Health Care – Soap FMCG Everyday Moisture is the key to beautiful skin Deep Moisturizer for Dry Skin STP Segment Target Group Personal Health Care – Soap ‚ Hair Care &Deodorants Targets women of all ages‚ shapes & sizes Dove is committed to help all women realise their personal beauty potential by creating products that deliver real care. Positioning SWOT 1. Dove contains 1/4 moisturizing cream 2. Zero pH levels 3. Flagship product of HUL with strong
Premium Marketing Unilever Advertising
providing consumers non-durable goods required for daily or regular use. So‚ it easier said than done to describe an industry whose range is so huge. The FMCG sector consists mainly of sub segments like personal care‚ oral care and household products. HUL‚ P&G‚ Britannia are the major Indian consumer product companies which have very strong presence through their strong brands. The wide distribution network‚ diversified portfolios and scale economies of these companies deter new players from entering
Premium Marketing Management Supply chain management
procurement of inputs and a wider customer base. This creates a win-win situation for both. Hence subsistence markets‚ when entered and explored correctly‚ are becoming a constant source of revenue for businesses. Hindustan Lever Limited (HLL)‚ as HUL was known back then‚ experimented as early as in 1995 in the refined salt market. Firstly‚ they aimed at upgrading the 75 per cent unrefined market (BOP consumers) to Annapurna and secondly of converting branded consumers to Annapurna. In 1999‚ HLL
Premium Rural Rural area Market
requirement of working capital. Conclusion Negative working capital indicates non-liquidity or 1 4 6 T H E C H A RT E R E D AC C O U N TA N T decem ber 2 0 1 2 • Cost and Works Accountant of India‚ (ICWAI) Kolkata‚ pp78-88. Annual reports of ITC‚ HUL‚ Dabur‚ Britannia‚ Nestle‚ and Colgate from 2001 to 2011. w w w. i c a i . o r g
Premium Working capital Inventory Balance sheet
product‚ price‚ place and promotion‚ also called the 4Ps. McCarthy suggested they are combination of all of the factors at a marketing manager’s command to satisfy the target market. Therefore‚ the 4Ps concept is now the most common way in defining marketing mix. It is something that companies need to consider in order to market a product or service‚ they also provide a guideline for the companies to achieve a successful marketing campaign. The 4Ps are designed to analysis the needs and wants of customers
Premium Marketing
Dissertation Report On Buying Behaviour for FMCG SUBMITTED TOWARDS PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT (Approved by AICTE‚ Govt. of India) ACADEMIC SESSION 2011 – 2012 [pic] Submitted By: Krishn Kumar Sharma DM-1119 Batch 2011-2013 UNDER THE GUIDANCE OF DR. SARJUE PANDITA AJAY KUMAR GARG INSTITUTE OF MANAGEMENT 27Km Stone‚ Delhi-Hapur Bypass Road‚ P.O. Adhyatmik Nagar‚ Ghaziabad-201009 Acknowledgement I dedicate this page to all those who have silently or
Premium Household income in the United States
___1‚400 Php or more Part II. How do the beneficiaries allocate in their daily living the following: 2.1 Monthly income 2.2 Cash Grants from the 4Ps 2.1 Where do you spend your monthly income? ___Food ___Health ___Shelter ___Clothing ___Education ___Others (please specify)____________________ 2.2 Where do you spend your Cash Grants from the 4Ps? ___Health care program ___Others (please specify)____________________ (Note: Specific questions about how the beneficiaries allocate their earnings
Premium UCI race classifications Tour de Georgia
“Perception on the Living Condition of Pantawid Pamilyang Pilipino Program (4Ps) Beneficiaries at Poblacion‚ San Jose‚Camarines Sur” Researcher: JOHN MARK A. TRIBIANA ROSE ANN P. LUMBRIA JEAN O. RELLORA ANABEL P. ORIAS Adviser: Mr. Romulo B. Alfon Jr. Chapter I THE PROBLEM AND ITS SETTING Introduction In this generation‚ a lot of poor people believe that life happens to them by fate and they always give
Free Poverty Millennium Development Goals
SWOT Analysis of the detergent powder Surf Excel (a famous product and famous brand of Hindustan Unilever Limited.) Assignment Submitted By‚ Assignment Submitted To‚ 1 Assignment Submitted By _______________ Index S.No Page No 1 About the product 3 2 About the company 6 3 SWOT Analysis 6 3.1 Strengths 10 3.2 Weakness 14 3.3 Opportunities 16 3.4 Threats 18 4 2 Particulars Conclusion 20 Assignment Submitted By _______________ About the product Surf Excel‚ launched
Premium Brand Laundry detergent Marketing