Research report::Indian FMCG Industry July 30‚ 2013 OVERVIEW . With a population of over one billion‚ India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending‚ next to China. The Indian FMCG industry‚ with an estimated market size of ~`2 trillion‚ accounts for the fourth largest sector in India. In the last decade‚ the FMCG sector has grown at an average of 11% a year; in the last five years‚ annual growth accelerated at compounded
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TITLE: RURAL MARKETING STRATEGIES - WITH REFERENCE TO FMCG PRIYANKA .M ‚ M.B.A‚ I year PRIST SCHOOL OF BUSINESS PRIST UNIVERSITY PUDUCHERRY CAMPUS Abstract- This study provides a bunch of knowledge about demand of different FMCG products in rural areas as well it also provides a detail knowledge about the consumer preference towards different FMCG products. The report also provides the details about the history of FMCG sector in rural India. Now at the present time‚ rural
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INTRODUCTION 1.1 MEANING OF MOTIVATION Motivation has been variously defined by scholars‚ usually one or more of these words are include in the definition: desires‚ wants‚ aims‚ goals‚ drims‚ motives and incentives. “Motivation” is a Latin word‚ meaning “to move”. Human motives are internalized goals within individuals. As Berelson and Steiver state: “A motive is an inner state that energizes‚ activates or moves and directs or channels behaviour toward goals”. Definition of motivation
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Jaynet spends $30‚000 per year on painting supplies and storage space. She recently received two job offers from a famous marketing firm- one offer was for $110‚000 per year‚ and the other was for $80‚000. However‚ she turned both jobs down to continue a painting career. If Jaynet sells 25 paintings per year at a price of $8‚000 each: a. What are her accounting profits? Accounting profits are equal to the total amount of money taken in sales‚ income or/ and revenues minus the dollar cost of production
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Peters and Waterman’s eight excellence attributes (1982)‚ Peters and Austin’s simplified excellence model (1985)‚ Lists of Best Practices‚ Xerox Excellence Models (1990‚ 2002)‚ the European Excellence Model (1992) and two different but overlapping “4P Models” (1999‚ 2004). At the end of the paper past‚ present and future of TQM and Excellence is discussed. 1 INTRODUCTION Today‚ many organizations are “searching” for Excellence but not many organizations have been able to achieve this goal
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Colombia and Mexico had already applied this latest approach. At present‚ these countries still use the CCT program. In the Philippines‚ at present‚ the CCT program is adopted and applied. It has been named as Pantawid Pamilyang Pilipino Program (4Ps). It is important to conduct a study about this project which has the objective to gradually reduce the rate of poverty in the country through investing in human capital‚ developing the people themselves. An evaluation or analysis about this project
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ordinary differential equations directly and also use transform methods where its possible Unit 1 Mutivariable Calculus 9L+4P hours Functions of two variables-limits and continuity-partial derivatives –total differential–Taylor’s expansion for two variables–maxima and minima–constrained maxima and minima-Lagrange’s multiplier method- Jacobians Unit 2 Mutiple Integrals 9L+4P hours Evaluation of double integrals–change of order of integration– change of variables between cartesian and polar co-ordinates-
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The 4Ps and the marketing mix The 4Ps are the ideas to consider when marketing a product. They form the basis of the marketing mix. Getting this mix right is critical in order to successfully market a product. The 4Ps are: 1. Product 2. Price 3. Promotion 4. Place If market research is carried out effectively‚ a company can plan a promotion for the right product‚ at the right price‚ and to get it to their chosen market‚ in the right place. Now look at the 4Ps in more
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contribute to the goals of the company and its marketing objectives. FMCG INDUSTRY OF HUL IN INDIA FMCG came into in existence in 1888 when Sun Light soap was firstly seen at KOLKATA harbor. It was made by Lever brothers in England. After that in 1895 Lifebuoy and after that Lux‚ Pears and Vim bar Hindustan Unilever Limited (‘HUL’)‚ formerly Hindustan Lever Limited (it was renamed in late June 2007 as HUL)‚ is India ’s largest Fast Moving Consumer Goods (FMCG) company‚ touching the lives of
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following key marketing research topics: Introduction and background of the company you have selected for the survey. Apply the 4Ps to define the management-decision problem and the corresponding marketing research problem (see Chapter 2). Develop Research Questions and Hypotheses based on the 4Ps (see Chapter 2). Develop two or more questionnaires for each of the 4Ps so that you could find some answers to your Research Questions and Hypotheses (see Chapter 11). Include demographics and identification
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