The Kmart Corporation which is known for their blue light special‚ is also known for it’s collapsed corporation. In 2002 Kmart Corporation was the United States second largest discount retailer. Kmart was widely known for their "blue light specials" campaign which alerted customers of special deals located under designated blue light areas inside their stores. However‚ in January 22‚ 2002 Kmart Corps revealed the corporation had filed for chapter 11 bankruptcy protection. Suspected speculation
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KMART: STRIVING FOR A COMEBACK COMPANY: Kmart Corporation is facing a serious problem with regards to the problem of bankruptcy protection that had allowed it to continue its operation even though it had been delinquent on obligations of more than $4.7 billion owed to creditors‚ vendors and leaseholders. The bankruptcy< which was filed in January 2002 was the largest bankruptcy in U.S. retailing history and was the culmination of decades of poor strategy execution that resulted in an overall
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On November 17th‚ 2004 Kmart and Sears publicly announced the impending merger of the two struggling companies to become Sears Holding Corporation. Kmart‚ for 11.5 billion dollars would be the buyer‚ however due to strong brand name recognition and history‚ Sears would be the face of the new conglomerate. At the heart of this merger was Edward Lampert‚ an extremely successful hedge fund manager who had made a name for himself by‚ purchasing companies in the red and making them profitable once again
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On October 3‚ 2001 the Japanese consumer electronic company Sony corporation and Swedish telecommunications company Ericsson was established a joint venture called “Sony Ericsson” to make mobile phones. Both companies have stopped making their own mobile phones and combine Sony’s consumer electronics expertise with Ericsson’s technological leadership in the communications sector. In order to market their products‚ Sony Ericsson used the marketing mix strategies which is consist of the “four Ps” such
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TABLE OF CONTENT No Title Pages 1.0 BACKGROUND OF THE ORGANIZATION 2 2.0 THE PRODUCT OF SUSHI ZANMAI 3-5 3.0 THE PRICING STRATEGY THAT USED BY SUSHI ZANMAI 6-7 4.0 PLACE OF SUSHI ZANMAI 8-9 5.0 PROMOTION OF SUSHI ZANMAI 10-12 6.0 IMPROVEMENTS IN 4P’STRATEGIES OF SUSHI ZANMAI 13 7.0 CONCLUSION 14 8.0 REFERENCES INTRODUCTION 1.0 BACKGROUND OF THE ORGANIZATIONS: Backed by more than 20 years of experience in Japan‚ Sushi Zanmai possesses extensive
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Product Variety Mercedes-Benz has introduced many technological and safety innovations that have become common things in other vehicles several years later. There are many varieties of models such as B-Class (Sports Tourer)‚ C-Class (Saloon)‚ CL-Class (Coupe)‚ CLS-Class (Coupe)‚ E-Class (Saloon‚ Coupe)‚ GL-Class (Off-Roader)‚ M-Class (Off-Roader)‚ R-Class (SUV Tourer)‚ S-Class (Saloon)‚ SL-Class (Roadster)‚ and SLK-Class (Roadster). Quality Since its inception‚ Mercedes-Benz had maintained
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Variety Variety is the spice of the Barbie Doll Marketing Success. First introduced to the US market in 1959‚ Barbie has grown into a global cultural phenomena. From just one female doll‚ the Barbie family has grown and includes over 38 friends and relatives. There are now dolls that represent multiple ethnicities‚ males‚ different age groups‚ different abilities‚ different lifestyles‚ etc. All totaled‚ there are now over one hundred and fifty different dolls under the Barbie brand. Quality
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Center for Business Studies (CBS) University of Chittagong Assignment on: Marketing Mix analysis of Incepta Pharmaceuticals Ltd. [pic] Prepared for Professor Shawkatul Meher University of Chittagong Prepared by Group Member ID • Sk. Syed Ali 1201016 • Sk. Md. Mostafizur Rahman 1201039 • Sajjad Hossain 1201027 • Pralay Chakraborty
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Product : Mundane products are ordinary or banal products that are bought by consumer for everyday use. It is also a product without any specificity‚ whose purchase is regular and habitual and may be automatic or semi-automatic. To explain what are the different dimensions of a mundane product we will use the example of a pack of pastas. * Its concrete or material dimension is that : The product is a pack of pastas. It is basic food that can be eaten everyday by a lot of categories of
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4P Analysis Product Li Ning focuses mainly on providing specialized and technical sports equipment including shoes‚ clothes‚ equipment as well as accessories. Horizontally‚ Li Ning categorized its product line as follows: Athletic Pro: advanced sports equipment to both athletics and normal consumers. Urban Sports: fashionable sports and casual wears. Brand Heritage: incorporate brand value with high fashion and technology. Crossover: designed by new edge artists. While vertically
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