non-financial discounts. An organisation with a strong dealer network can increase its sales and gain a name for itself as a brand in the market. The project and fieldwork included the survey of the dealers of Godrej which also deal in other brands like LG‚ Samsung‚ Hitachi‚ Videocon‚ Voltas and then analyzing what kind of their customers are‚ their sales‚ the customer’s budget‚ percentage sales of split and window ACs. Objectives of Research To study the performance of Godrej AC sales through dealer
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As Gowthorpe (2003: P457) argued‚ that "A budget is a plan‚ expressed in financial and/or more general quantitative terms‚ which extends forward for a period into the future." Budgeting actually refers to the process that‚ after the strategic plan of the business has been made‚ companies made a short term plan (usually one year) to meet the strategic purpose. Traditional budgeting has offered a lot of contributions in so many years’ practice. But it seems it is more and more unsuitable for the modern
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will also encourage others to put out the effort to do the same with the expectation of being rewarded. Cash reward are usually a good motivator (Agrawal and more‚ 2016). The reward method of motivation can improve the poor employee performance that LG Finances are experiencing. If the reward is attractive‚ then employee’s performances will naturally improve in pursuit of claiming the reward. This will‚ as a result benefit the organization‚ because when employee’s performance improves it will improve
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NOKIA’S DOWNFALL Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi‚ Espoo‚ a city neighboring Finland’s capital Helsinki. Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries. It is a public limited liability company listed on the Helsinki‚ Frankfurt‚ and New York stock exchanges. It plays a very large role in the economy of Finland; it is by far the largest Finnish company‚ accounting
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Republic of the Philippines CARAGA STATE UNIVERSITY Ampayon‚ ButuanCity Chapter 1 THE PROBLEM Introduction Poverty has been a major problem in the Philippines.Unfortunately‚ the number of Filipinos suffering from the aforementioned social problem is increasing every year.Some have more than enough to eat‚ are well clothed and healthy‚ and have a reasonable degree of food security but others may have inadequate food and shelter. Their health is often poor‚ they may be unemployed and their
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the Indian economy‚ only a few companies like Kelvinator‚Godrej‚ Alwyn‚ and Voltas were the major players in the consumer durables market‚accounting for no less than 90% of the market. Then‚ after the liberalization‚ foreign players like LG‚ Sony‚ Samsung‚ Whirlpool‚ Daewoo‚ and Aiwa came into the picture. Today‚ these players control the major share of the consumer durables market. Consumer durables market is expected to grow at 10-15% in 2010- 2011. It is growing very fast
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Module name CW number and title Environment of Business Coursework 3 CW weighting CW checks the learning outcomes 40% To demonstrate the knowledge of the marketing tools and techniques businesses and organisations use to help navigate economic and legal environments to be able to promote themselves. To analyse a contextual situation and demonstrate their understanding of how market prices and legal restrictions determine a marketing activity or strategy of an organization. Submission deadline 22
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need etc. The four categories are Multimedia‚ Business‚ Lifestyle and Connect and each category contains several different phone models. Here for this exercise‚ I shall evaluate these different business units in relation to the 4Ps model of marketing. 1) In what way are the 4P issues different in Nokia ’s different mobile phone business units? The business units were created as a means of product segmentation. Each of these units caters to a different market segment and has a different target audience
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Andrews‚ 2009‚ p.24) The marketing mix is simplified by being referred to as the 4Ps which consists of decisions about product‚ price‚ promotion and place. There are also three additional Ps which is people‚ processes and physical evidence‚ but it’s not very essential tools in the marketing mix. (“The 7Ps of Marketing n.d.”)(Kotler‚ Armstrong & Kotler n.d.) Through the marketing mix‚ a business needs to assists balance of the 4Ps to meet the needs of the client. For example‚ creating the right product with
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